Hyatt · 1 day ago
Head of Brand PR, Lifestyle
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$166K/yr - $184K/yr
8+ years expHyatt is seeking a passionate and detail-oriented Head of PR to join their Lifestyle Group team. This role is responsible for driving all PR strategies for the Lifestyle brand portfolio, ensuring integration of public relations into marketing plans and communications objectives.
HospitalityInformation TechnologyTravel
Responsibilities
Collaborate with PR agencies to plan monthly, quarterly, and yearly cultural moments for our hotels, ensuring alignment with brand principles in collaboration with the Global Head of Marketing and Culture
Oversee the work of hotels and local PR agencies, setting priorities in partnership with Lifestyle’s Director of Marketing & Culture
Ensure agencies follow our cultural calendar and property-specific needs to maintain momentum, especially as many of our hotels are well-established
Be in incessant touch with lifestyle, fashion, design, business, real estate, travel press for timely news hooks
Manage the onboarding and oversight of PR agencies for new properties, handling everything from press strategy to influencer partnerships and opening events. For example, managing the new hotel openings requires intensive involvement for the first six months, including weekly strategy calls and partnerships
Ensure consistent, impactful, and culture-defining work across brand campaigns, product launches, daily brand execution, and meaningful partnerships that reinforce our identity
Own and lead strategy for various partnerships and communications while working in lockstep with marketing team across organic social media, editorial platforms, brand activations, influencer marketing
Develop and implement a 360° PR and communications strategy for the Lifestyle portfolio by executing innovative, non-traditional tactics to drive media coverage across travel, culinary, lifestyle, business, and tech; collaborate with corporate, ownership, and property teams on integrated communications plans; pitch compelling story angles to generate brand awareness, bookings, and revenue; lead publicity efforts for international openings, cultural and art events, and global fashion weeks; secure media placements, awards, and speaking opportunities for the brand and executives; work with hotels to ideate activations and pop-ups through brand programming; and monitor trends to identify timely opportunities for coverage
Lead brand storytelling and public relations for all brands within scope of role, managing influencer programs, collaborating with the marketing team on consumer-facing campaigns (e.g., Thanksgiving/Black Friday), and supporting select property-level PR efforts targeting key publications
Media pitching to secure key placements in multiple verticals
Facilitate all media requests and manage press inbox
Connect, maintain, and build relationships with media, KOL, and potential partners
Conduct and organize press conferences, media interviews, broadcasts opportunities, FAM trips, and media visits
Develop press releases, fact sheets, media statements, briefing documents, FAQs, and talking points
Work with the property PR teams to develop KPI measurement and reporting processes to assess and share results on a regular basis
Monitor and measure team and company success using tools and resources available and deliver goals and metrics on a timely basis to senior management
Manage agencies with key performance indicators relating to all marketing and PR activities, promotions, and campaigns, and produce performance reports for all key stakeholders
Aware of media events and activities of competitors and trends and share with team members
Conduct analysis and prepare detailed budgets recommendations for pre-opening projects, ensuring alignment with budget forecasts
Develop and secure strategic partnerships for brand pillar moments—events and collaborations that draw significant attention on both a national and global scale. Responsible for the phases of these initiatives: strategy, execution, and post-event follow-up to ensure they reach the right audience and secure media coverage. Major events include: New York Fashion Week, London Fashion Week, Art Basel (Miami), Frieze (New York & London), Design Week (New York), Met Gala (New York), Salone del Mobile (Milan), Pride (Global), Women’s Month, etc
Qualification
Required
8+ years of managerial and communications experience in public relations
Experience in the hotel industry, lifestyle/fashion, and business PR is a plus
Bachelor's degree in journalism, communications, or related field is required
Experience & ability to execute PR strategies, engagement, and execution, whether it be local, regional, or global
In-depth knowledge of social media platforms and influencer marketing
Outstanding communication skills in English
Outstanding written communication and editing skills
Highly connected with media, and notable influencers/KOL
Can multi-task and work under pressure
Native Copywriting skills
Great social skills
Preferred
Multilingual Preferred
Benefits
Annual allotment of free hotel stays at Hyatt hotels globally
Work-life benefits including well-being initiatives such as a complimentary Headspace subscription
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match
Company
Hyatt
Hyatt is a global hospitality company with widely recognized, industry leading brands and a tradition of innovation.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.45B2025-11-17Post Ipo Debt· $400M
2025-03-17Post Ipo Debt· $500M
2024-11-18Post Ipo Debt· $150M
Leadership Team
Mark Hoplamazian
President & CEO
Peter Sears
Executive VP & Group President - Americas
Recent News
Arizona Daily Star
2026-01-18
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-06
Company data provided by crunchbase