Cella · 21 hours ago
Content Strategist
United States
Full-time
Remote
Senior Level
$90K/yr - $117K/yr
5+ years expCella is a company seeking a strategic, hands-on Content Leader who understands the evolving landscape of search. The role involves creating high-impact content that performs across traditional search engines and AI-driven discovery tools, translating complex business objectives into effective content strategies.
Content MarketingDigital MarketingInformation Technology
Hiring Manager
Jamie-Lynn Simon
Responsibilities
Develop and guide solution-oriented storytelling that connects products, services, and customer needs across sectors. Create content frameworks that support full-funnel marketing and drive engagement
Build and manage a strategic content roadmap that supports brand storytelling and sales enablement
Own the end-to-end content strategy - from editorial planning to production workflows - across our websites, landing pages, social channels and sales content
Build and manage a content calendar aligned with product marketing, demand gen, and SEO/AEO goals
Collaborate with internal teams to identify content gaps, prioritize topics, and map them to the customer journey
Create and guide the development of whitepapers, case studies, landing pages, video scripts, multimedia assets including video, animation, and interactive content to enhance campaigns and increase engagement, in collaboration with the Marketing team
Develop AEO-optimized content that directly answers high-intent buyer and user questions
Apply structured content techniques
Experiment with emerging AI search tools and discovery platforms to extend content reach
Monitor and analyze performance across organic, AI, and referral channels
Translate insights into action by refining strategy and improving content formats
Stay ahead of evolving search and AEO trends to keep competitive
Qualification
Required
5-10 years of content strategy experience, ideally in the B2B industrial space, tech space, or in a fast-paced marketing team
Proven success developing content strategies that drive awareness, organic engagement, and audience growth
Strong grasp of how brand, creative, and media intersect across social, web, and earned channels
Portfolio of demand-generating content and programs tied to measurable business outcomes
Experience briefing and producing written and multimedia content in partnership with internal teams or external vendors
Strong analytical skills with ability to translate performance data into actionable optimizations
Demonstrated ability to apply Gen-AI tools or automation to marketing workflows
Expertise in writing and structuring content for both humans and machines
Strong editorial instincts with the ability to simplify complex topics
Familiarity with tools like ChatGPT, Gemini, etc. - and how to integrate AI into your workflow
Ability to balance quick-turn execution with long-term brand storytelling
Comfortable working cross-functionally in a large scale, global environment
Preferred
Experience in managing freelance writers or agency partners
Background in journalism, technical writing, or UX writing
Proficient in additional languages: German, Spanish and Chinese
Benefits
Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan
Company
Cella
Cella is a leading Creative Staffing And Consulting Agency.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-30Acquired
Leadership Team
Rob Williams
Vice President of Sales
Recent News
Company data provided by crunchbase