Patient Experience Marketing Lead jobs in United States
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UCB · 2 days ago

Patient Experience Marketing Lead

positionRaleigh, NC
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$124K/yr - $163K/yr
date4+ years exp

UCB is a global biopharmaceutical company focusing on neurology and immunology. They are seeking a Rare Patient Experience Marketing Lead to enhance patient engagement and support throughout the treatment journey by developing personalized marketing solutions and collaborating with various teams.

BiotechnologyHealth CarePharmaceutical

Responsibilities

Leverage insights to build and execute strategy related to Rare Disease patient engagement, post brand choice, that drives value to the patient experience and UCB
Identify and prioritize patient engagement touchpoints and support and improve on an integrated multichannel plan that engages patients throughout their on-brand treatment journey
Drive CRM solutions across multiple channels and tactics; key areas of focus include Care Coordinator support, websites, text, and other channels
Develop patient materials to support patient engagement marketing initiatives and manage content through the review committee process
Lead market research to develop insights to support patient engagement & optimize user experience
Collaborate with the Operations and Engagement teams within the ONWARD PSP to ensure strategic alignment so that patients have a consistent and seamless experience throughout their journey
Lead AOR and key 3rd party vendors and ensure KPIs are being delivered

Qualification

Pharmaceutical marketingDigital marketingPatient engagementMarket researchAgency managementStakeholder influenceStorytellingOrganizational skillsProblem-solving

Required

BS/BA degree required
4+ years in pharmaceutical/biotech marketing with a track record of meeting and exceeding target
2+ years in digital marketing with demonstrated impact on the patient journey

Preferred

MBA preferred
Specialty brand marketing strongly preferred
Prior experience working with key internal stakeholders including marketing, legal, market access, privacy, and compliance
Prior experience working with Manufacturer-Sponsored Patient Support Programs
Prior experience managing agencies of record to deliver tactical plans on time and on budget
Strong 'storytelling' capabilities; written and oral presentation skills
Ability to manage multiple priorities with excellent organizational and problem-solving skills
Influence across the internal matrix to drive change and gain stakeholder support

Company

UCB

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At UCB, we believe everyone deserves to live the best life they can - as free as possible from the challenges and uncertainty of disease.
dateFounded in 1928
location
Brussels, Brussels Hoofdstedelijk Gewest, BEL
people-size5001-10000 employees
web-link
http://www.ucb.com

Funding

Current Stage
Public Company
Total Funding
$201.75M
Key Investors
Financière de Tubize SAPaul Capital
2022-05-23Post Ipo Equity· $100.96M
2015-05-13Post Ipo Equity· $0.79M
2009-12-22Post Ipo Equity· $100M

Leadership Team

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Jean-Christophe Tellier
CEO
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Stefanos Grammatikos
Senior Vice President - Head of CMC Development Sciences
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Recent News

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Company data provided by crunchbase