Recom · 3 hours ago
Manager/Senior Manager, Digital Marketing (Amazon Advertising)
United States
Full-time
Remote
Mid, Senior Level
2+ years expRecom is a premier Amazon accelerator that empowers global brands to maximize profitability on the world’s largest marketplace. The role of Manager/Senior Manager Digital Marketing focuses on developing and optimizing paid search and DSP campaigns on Amazon to drive traffic and increase sales.
AdvertisingE-Commerce
Responsibilities
On-platform activation and optimization of Amazon paid search campaigns
Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads
Develop and execute strategies to optimize campaigns to drive traffic, increase sales, and maximize return on investment
Conduct keyword research and develop targeting strategies to reach the right audience
Analyze campaign performance data and provide insights and recommendations to improve campaign performance
Monitor and adjust bids, budgets, and targeting settings to ensure campaigns are meeting performance goals
Collaborate with cross-functional teams, including content, creative, and partner management teams, to develop and implement effective advertising strategies
Stay up-to-date with the latest Amazon advertising trends and best practices to ensure campaigns are leveraging the latest features and opportunities
Research, create, categorize and refine keyword lists to create a comprehensive pay-per-click campaign on Amazon
Implement successful bidding strategies and effective keyword management
Analyze and assess campaign performance; revise and optimize as necessary
Leverage learnings to help guide and inform DSP/Programmatic advertising strategies
Qualification
Required
Bachelor's degree in marketing, advertising, or a related field
At least 2+ years of in-platform management of Amazon Ads is required to be successful in this role
Experience managing Ads across multiple products and a deep understanding of digital advertising best practices
Proven experience managing large advertising budgets equally or exceeding $2,000,000 a year
Use of Bid Management tools - SA360, Skai, xMars, Pacvue, Perpetua, etc
Experience with Amazon Advertising Console and other Amazon advertising tools
Strong analytical skills and the ability to use data to drive decisions and optimize campaigns
Deep understanding of Amazon advertising best practices, including campaign structure, keyword research, targeting strategies, and bid management
Experience working with Amazon Seller Central, Vender Central, eBay, Walmart, or similar e-commerce platforms
Detail oriented with the ability to collaborate with others while also managing multiple projects simultaneously
Company
Recom
Recom is designed to fit like a glove—we develop expertly tailored solutions to help premium brands accelerate on Amazon.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Topspin PartnersBalance Point Capital Partners
2020-05-28Series Unknown
2020-05-28Debt Financing
Leadership Team
Mitchell Bailey
Divisional Chief Operating Officer
Company data provided by crunchbase