Qualcomm · 2 days ago
Manager, Marketing Operations – Event Technology Lead
San Diego, California, United States of America
Full-time
Onsite
Mid, Senior Level
$134K/yr - $200K/yr
3+ years expQualcomm Technologies, Inc. is seeking a strategic and execution-focused Marketing Operations Manager to lead their event technology stack. This role involves driving integration, data governance, and operational excellence across marketing, sales, and field teams, while serving as the central owner of event tech platforms.
Artificial Intelligence (AI)Generative AISoftwareTelecommunicationsWireless
Responsibilities
Serve as the primary administrator and strategic lead for Cvent, Jifflenow, iCapture, and Passkey
Define and implement standardized workflows across event types (large-scale, field, 1:1 meetings)
Partner with IT and Martech to ensure seamless integration with CRM (Salesforce) and MAP (Marketo)
Establish data standards for lead capture, registration, and meeting scheduling
Ensure closed-loop reporting and attribution for all event types
Monitor KPIs such as lead routing speed, engagement rates, and pipeline contribution
Collaborate with Sales Ops, Field Marketing, and Event Marketing to align processes and training
Lead workshops and create playbooks for tool usage and best practices
Act as liaison between vendor support teams and internal stakeholders
Audit current tool usage and identify gaps or redundancies
Drive adoption of scalable registration and meeting scheduling templates
Oversee procurement and licensing strategy for event tech platforms
Qualification
Required
Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience
OR Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience
OR High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience
Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience
Preferred
Bachelor's Degree in Marketing, Business Administration/Management, Communications, or related field
Master's Degree in Marketing, Business Administration/Management, Communications, or related field
5+ years in Marketing Operations, Technology, or Martech roles
Experience with Cvent, Jifflenow, iCapture, and Passkey
Strong understanding of CRM and MAP integrations (Salesforce, Marketo)
Proven ability to lead cross-functional initiatives and change management
Analytical mindset with experience in reporting and data visualization
Experience in B2B enterprise marketing environments
Familiarity with event ROI frameworks and lead scoring models
Excellent communication and stakeholder management skills
Benefits
Competitive annual discretionary bonus program
Opportunity for annual RSU grants
Highly competitive benefits package
Company
Qualcomm
Qualcomm designs wireless technologies and semiconductors that power connectivity, communication, and smart devices.
10001+ employees
H1B Sponsorship
Qualcomm has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2013)
2024 (1910)
2023 (3216)
2022 (2885)
2021 (2104)
2020 (1181)
Funding
Current Stage
Public CompanyTotal Funding
$3.5M1991-12-20IPO
1988-01-01Undisclosed· $3.5M
Leadership Team
Cristiano Amon
President & CEO
I
Isaac Eteminan
CEO
Recent News
Middle East AI News
2026-01-23
Company data provided by crunchbase