Amazon · 11 hours ago
Paid Social Marketing Manager, Organic Brand Social, Amazon Music
Atlanta, Georgia, USA
Full-time
Onsite
Mid, Senior Level
$71K/yr - $152K/yr
5+ years expAmazon is a leading audio entertainment service that connects fans, artists, and creators. They are seeking a Paid Social Marketing Manager to join their Organic Brand Social team, responsible for executing paid social media campaigns and collaborating with various teams to enhance brand engagement and awareness.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Develop and Implement Paid Social Strategies: Lead and execute comprehensive social media marketing strategies and campaigns, spanning new product launches, sports partnerships, merch, livestreams, brand campaigns, and cultural moments. Create and manage paid media campaigns for social platforms (Meta, TikTok, Twitter, etc.) focused on boosting organic reach, engagement to drive awareness and consideration
Content Amplification: Collaborate and identify high-performing organic content and develop strategies to amplify reach through paid promotions
Audience Targeting: Utilize insights and segmentation to target audiences and interest, ensuring maximum impact and engagement
Budget Management: Manage campaign budgets effectively, optimizing spend to achieve desired results within allocated budgets
Performance Analysis: Monitor and analyze campaign performance, providing regular reports and insights. Use data-driven approaches to refine and optimize strategies to improve ROI
Collaboration: Work closely with the social media team, content creators, and other marketing stakeholders to align organic and paid strategies for cohesive brand messaging. Partner with regional social teams to execute global marketing campaigns that resonate with international markets
Stay Updated: Stay abreast of industry trends, social media algorithms, and emerging technologies to incorporate innovative and effective strategies into our campaigns. Stay continuously informed about YA and diverse culture trends, infusing the social space with innovative ideas
Qualification
Required
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience across affiliate marketing, PPC, SEM and social media advertising
5+ years of professional experience in paid social media marketing, digital advertising, or performance marketing
Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience
Preferred
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Experience with A/B testing
7+ years of experience in paid social marketing with a focus on brand awareness and engagement campaigns
Experience working in entertainment, music, or consumer technology industries
Proven track record of scaling paid social programs globally across multiple markets and regions
Advanced expertise in audience segmentation, targeting strategies, and performance optimization techniques
Experience collaborating with cross-functional teams including organic social, content creators, brand marketing, and regional marketing teams
Demonstrated ability to amplify organic content through paid strategies, achieving 2x+ engagement lift
Experience managing tentpole marketing campaigns, product launches, or cultural moment activations
Knowledge of emerging social media trends, platform algorithm changes, and innovative advertising formats
MBA or advanced degree in Marketing, Business Analytics, or related field
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-23
2026-01-23
Company data provided by crunchbase