Northwestern Mutual · 14 hours ago
Field PR Specialist
Milwaukee, WI Corporate
Full-time
Hybrid
Entry, Mid Level
$46K/yr - $86K/yr
2+ years expNorthwestern Mutual is a Fortune 110 company focused on freeing Americans from financial anxiety. The Field PR Specialist supports effective external communications for the company's field offices and advisors, helping them achieve their business goals through strategic communication and media outreach.
AdviceConsultingEmployee BenefitsFinanceFinancial ServicesInsuranceLife InsuranceWealth Management
Responsibilities
Under the direction of senior staff, creates and executes communication strategies and tactics to elevate the reputation and business opportunities of Northwestern Mutual and its financial advisors and offices
Builds external understanding and support of Northwestern Mutual through proactive media outreach with local, regional, trade and national outlets. Cultivates meaningful relationships with media and advisors, helping to ensure successful outcomes over time
Creates and distributes compelling media materials, including messaging documents, pitches, news releases, and media alerts
Develops and deploys thought-provoking multimedia thought leadership content for use on social media, websites and newsletters. Serves in a client-facing role and responds in a timely and effective manner to inquiries and needs from Northwestern Mutual advisors and their teams
Manages inbound inquiries to the Northwestern Mutual general media line, and reports on media activity to leadership
Qualification
Required
At least 2-3 years of dynamic experience in professional communication, public relations, organizational communications, marketing, training, or related communication field
Bachelor's degree in communication, journalism, public relations, or social sciences
Proactive professional who can build rapport with business partners and colleagues, provide counsel, and develop productive working relationships at all levels
Curiosity and versatility to learn about and work with a variety of business areas and topics
Strong presentation, writing, and analytical skills
Excellent people skills with the ability to manage relationships and communicate effectively by phone, email, and in person
Firm understanding of the news cycle, the news media landscape, and what makes a story newsworthy
Ability to solve problems on behalf of PR clients
Solid experience using digital and social media and experience in content creation
Strong understanding of PR metrics and analysis
Preferred
Attention to Detail: Focuses on specific details to spot and correct errors in advance of them being found and surpass quality expectations. Performs work with thorough proofreading for presentation, content, accuracy, and overall quality
Content Management: Ensures content is healthy, accessible, functional and clear to both end-users and internal audience
Media Writing: Crafts and edits compelling and newsworthy stories, including press releases and social media posts, to effectively disseminate messages and tell stories that engage target audiences. Communicates effectively with external audiences and media partners using persuasive language to ensure clarity and conciseness in all forms of written communication
Public Relations: Applies knowledge of organizational practices and considerations for communicating in the public arena, from community to global public relations (PR). Cultivates and maintains professional relationships with key media contacts and effectively leverages those relationships to achieve strategic communication goals through press releases, social media, and appropriate business information sharing
Thought Leadership: Provides innovative ideas, strategic insights, and visionary guidance in a particular domain or area of expertise and communicating them effectively
Writing and Editing: Creates and edits persuasive content so that it is appealing, understandable, or relatable to the intended audience; Has knowledge of the variety of formats, styles, and techniques for developing and reviewing materials
Company
Northwestern Mutual
Northwestern Mutual delivers financial security to millions with life, disability income and long-term care insurance, and investments.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Timothy Gerend
Chairman, President and CEO
Phil Odella
COO/CFO
Recent News
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-22
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-17
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