Discovery Senior Living · 11 hours ago
Digital Advertising Manager
Bonita Springs, FL
Full-time
Onsite
Mid Level
3+ years expDiscovery Senior Living is a recognized leader in the senior living industry, known for its innovative approach and family-first culture. They are seeking a Digital Advertising Manager to oversee digital marketing plans and collaborate with marketing stakeholders and vendors to execute strategic campaigns that enhance lead generation and conversion optimization.
Health CareReal Estate
Responsibilities
Serve as primary digital advertising execution lead ensuring deliverables are provided to third-party vendors and/or channels on-time, within scope, and within budget on behalf of Marketing team members
Coordinate internal resources and/or third parties/vendors for any part of the execution of digital marketing including but not limited to, digital advertising, changes to websites, SEO optimizations and content marketing
Monitor budgets, performance, optimizations, ensuring digital marketing performance meets and exceeds goals. Analyze data and provide recommendations as needed
Identify gaps in marketing data and conversion opportunities through segmentation and analysis. Review as needed with key stakeholders
Communicate platform changes and updates relating to capabilities and functionality
Manage changes to project scope, schedule and costs as needed to support digital marketing objectives and goals for a particular strategy as identified by key stakeholders
Collaborate on the creation, distribution, and list management within our marketing automation platform
Continue to review and refine processes to simplify and create efficiencies. Seek feedback and incorporate into future activities
Execute and meet the strategic objectives set by Marketing leadership
Other duties as assigned
Qualification
Required
Bachelor's Degree preferred, (emphasis on Marketing, Advertising, Communications or Journalism)
Minimum three (3) years of digital and traditional Marketing experience in a corporate or agency environment
Proactive with a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns
Experience with Microsoft Office, social media platforms and marketing automation programs and database marketing
Benefits
Medical
Dental
Vision
Life and disability insurances
Paid time off
Paid holidays
401(k) plan with company match
Employee Assistance Program
Accident insurance policies
Company
Discovery Senior Living
Discovery Senior Living is a real estate company providing senior living, care, and resort lifestyle services.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.06MKey Investors
Brevard Alzheimer's Foundation
2022-10-12Series Unknown
2021-03-17Grant· $0.03M
2020-02-26Grant· $0.03M
Leadership Team
Brennan Hughes
Senior Vice President of Sales
Recent News
Company data provided by crunchbase