Pfizer · 1 day ago
Senior Director, Brand Identity and Reputation
Pennsylvania, United States
Full-time
Hybrid
Director/Executive
$215K/yr - $341K/yr
10+ years expPfizer is a global pharmaceutical company known for its commitment to scientific excellence and trust. The Senior Director, Brand Identity & Reputation is responsible for overseeing Pfizer's global brand identity system and leading initiatives to build corporate reputation and engagement with diverse audiences.
BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
No H1B
Responsibilities
Develop and implement global strategic frameworks to govern Pfizer’s brand identity, including visual expressions and verbal messaging, across all markets and regions
Lead brand integration across all enterprise touchpoints to ensure consistent and impactful delivery
Direct unified global creative teams under cohesive brand guidelines, maintaining core brand essence while enabling localized adaptations across business functions and product categories
Conduct strategic brand equity analysis using both quantitative and qualitative methods. Leverage internal and external data to uncover insights, identify growth opportunities, and inform brand positioning, roadmaps, and messaging
Architect brand guardrails and build comprehensive visual, verbal, and written asset libraries that empower geographically dispersed creative teams to produce authentic, brand-aligned work
Identify and resolve fragmented brand expressions by establishing clear global standards and frameworks. Provide toolkits tailored for regional relevance
Respond to brand-related inquiries and review new enterprise templates and initiatives to ensure alignment with brand standards
Drive corporate reputation initiatives that reinforce Pfizer’s brand promise and build trust with internal and external stakeholders
Foster a culture of brand consistency and compliance with global guidelines, while enabling flexibility for regional relevance through effective change management and executive influence
Qualification
Required
Bachelor's degree with 12+ years, or MBA/MS with 10+ years of progressive experience in brand strategy, identity, and reputation management
Proven expertise in translating brand ethos into unified verbal, visual, and experiential expressions across global markets
Exceptional analytical capabilities combined with visionary creative leadership to drive brand innovation and consistency
Deep understanding of consumer behavior, cultural nuance, and emerging creative trends that influence brand perception
Demonstrated success in leading brand cohesion across complex, matrixed global organizations
Expertise in navigating organizational structures to implement unified brand messaging and storytelling frameworks
Strong track record of building cross-functional consensus and guiding third-party partners in brand-aligned execution
Extensive experience in maintaining global quality control and ensuring brand alignment across diverse channels and regions
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Benefits
Participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary
Eligibility to participate in our share based long term incentive program
Comprehensive and generous benefits and programs to help our colleagues lead healthy lives
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Company
Pfizer
Pfizer is a biopharmaceutical company that discovers, develops, and delivers medicines and vaccines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$38BKey Investors
Starboard Value
2025-11-21Post Ipo Debt· $6B
2024-10-07Post Ipo Equity· $1B
2023-05-16Post Ipo Debt· $31B
Leadership Team
Albert Bourla
Chief Executive Officer
Ian Read
Chief Executive Officer
Recent News
2026-01-24
Labiotech UG
2026-01-24
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