Milestone Inc · 19 hours ago
Senior Lead – Outbound Product Manager (Technical SEO & Schema)
Milestone Inc. is a Digital Experience Software and Services company helping brands boost customer engagement and growth through data and AI-powered experiences. They are seeking a Senior Lead, Outbound Product Manager – Technical SEO & Schema to define and scale their schema-driven discoverability capabilities, ensuring operational excellence and customer success in schema deployment across enterprise customers.
Responsibilities
Act as Milestone’s internal and external SME for schema and technical SEO—bringing a clear, opinionated point of view on best practices, trade-offs, and platform direction
Engage with customer technical stakeholders and executives to explain technical concepts in business outcomes and build trust in Milestone’s approach
Own VoC for schema/SEO: define the program cadence (CAB topics, customer interviews, surveys), synthesize insights, and translate them into roadmap inputs and enablement
Establish a repeatable win/loss and escalation insights loop with Sales, CSMs, and Support to identify gaps, prioritize fixes, and strengthen differentiation
Define the outbound product strategy for schema-driven discoverability and technical SEO capabilities, including personas, use cases, packaging inputs, and adoption motions
Partner with Inbound PMs and Engineering to shape roadmap priorities: schema coverage, extensibility, governance, validation tooling, automation, and integrations
Work with Engineering, CS, and Delivery teams to define a robust operational process for schema deployment: standards, rollout steps, QA/validation gates, monitoring, and incident response
Create reusable playbooks and checklists for schema onboarding, migration, and ongoing maintenance across customer sites
Enable CSMs with training, FAQs, troubleshooting guides, and customer-facing narratives so they can confidently drive schema adoption and handle common objections/edge cases
Provide Sales/Solutions enablement for complex deals: technical narratives, proof points, implementation expectations, and success criteria
Define and track success metrics for schema/SEO capabilities: adoption, coverage, correctness, and discoverability impact; run post-rollout reviews and iterate based on outcomes
Partner with Growth/Web and Analytics teams to connect schema deployment to measurable search and AI-discovery performance improvements
Build deep understanding of Milestone’s platform, current schema implementation patterns, customer use cases, and technical SEO baseline
Audit existing tooling/process for schema deployment, validation, and monitoring; review top customer escalations and implementation gaps
Align with Inbound PM, Engineering, PMM, CS leadership, and key CSMs on priorities, operating model, and success metrics
Define the schema/technical SEO product strategy and a prioritized backlog of platform enhancements and process improvements
Launch the VoC cadence (CAB topics, interviews, win/loss loop) and publish a first version of the schema deployment operating process (playbooks, QA gates, monitoring)
Deliver initial CSM enablement (training + documentation) and establish a consistent escalation/triage workflow
Drive adoption of the schema deployment process across active customers and ensure CSMs are using the enablement assets
Ship or kickoff prioritized platform improvements with clear success criteria
Stand up dashboards tying schema adoption and validation quality to discoverability outcomes and customer satisfaction; run a post-quarter review and adjust plans
Qualification
Required
8–12+ years of Product Management / Technical Product experience in B2B SaaS, platform, or developer-facing product environments
Deep hands-on expertise in technical SEO fundamentals (crawlability, indexation, rendering, performance, canonicalization, structured data)
Strong expertise in schema.org, structured data modeling, validation, governance, and rollout at scale (templates, rules, QA gates)
Experience with CMS/DXP ecosystems, large-scale content platforms, and common integration patterns (APIs, feeds, tag management, third-party systems)
Proven ability to build operational processes and playbooks for customer deployments and to enable Customer Success teams effectively
Excellent communication skills: ability to translate technical complexity into clear outcomes for executives and practitioners
Company
Milestone Inc
Milestone drives online leads and customer acquisition for over 2,000 companies by seamlessly integrating “Experiences” and “Discovery” into its AI-First Digital Experience Platform.
H1B Sponsorship
Milestone Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
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Trends of Total Sponsorships
2025 (4)
2024 (4)
2022 (2)
2021 (3)
2020 (5)
Funding
Current Stage
Growth StageRecent News
Sourcery
2025-11-21
2025-11-15
2025-11-14
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