SalaryGuide · 1 day ago
Senior Marketing Specialist, Growth
New York, United States
Full-time
Onsite
Senior Level, Lead/Staff
$95K/yr - $120K/yr
8+ years expSalaryGuide is a marketing-focused career platform that connects marketers with real job opportunities. They are seeking a Senior Marketing Specialist to lead multi-channel ABM campaigns and collaborate with Sales to drive meaningful connections and pipeline opportunities.
Marketing & Advertising
Hiring Manager
Dmitrii Anikin
Responsibilities
Lead the planning and delivery of multi-channel ABM campaigns for target accounts, collaborating with Sales on account selection and quarterly engagement strategies that drive meaningful connections and pipeline opportunities
Design and implement innovative personalized engagement programs - including direct mail, events, and strategic gifting - ensuring smooth execution from kickoff to follow-up
Partner with Sales and RevOps to drive account-specific marketing plays and ensure marketing activities align with active opportunities and account plans
Coordinate with Brand/Creative, Events, and external vendors to produce campaign assets and experiences that are on-brand and drive engagement from our target accounts
Monitor campaign performance and report on engagement and pipeline impact, applying learnings to continuously improve program outcomes
Help document campaign processes and contribute ideas to improve scalability, efficiency, and team collaboration
Qualification
Required
8+ of experience in B2B marketing, demand generation, field marketing, or ABM, ideally in a SaaS or enterprise environment
Demonstrated ability to manage campaign logistics, timelines, and deliverables with precision and accountability
Experience delivering high-touch, integrated marketing campaigns across offline (direct mail, events, gifting, OOH) and digital channels
Strong organizational and project-management skills with excellent attention to detail
Experience collaborating with cross-functional partners
Data-driven mindset with basic familiarity in campaign tracking and reporting tools such as Salesforce and Hubspot; familiarity with tools like Qualified and Clay is a plus
Proactive communicator with a creative and solutions-oriented approach
Benefits
401k with company matching
Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
4 week sabbatical after 5 years of service
Mental Wellness Program (EAP) to support your well-being and self-care
Team events, such as happy hours, off-sites, and team building events
Best-in-class health benefits, company paid for employee and company contribution for family coverage
Company
SalaryGuide
SalaryGuide.com is the industry's first dedicated career platform for marketing professionals.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase