Sprout Social, Inc. · 7 hours ago
Field Marketing Manager (ABM)
United States
Full-time
Remote
Mid, Senior Level
$119K/yr - $164K/yr
6+ years expSprout Social is a company focused on social intelligence and customer connection, and they are seeking a Field Marketing Manager to execute their account-based marketing strategy across priority vertical accounts. This role involves managing ABM programs, conducting research, and collaborating closely with Sales and Marketing teams to drive pipeline creation and deal acceleration.
AnalyticsAppsSaaSSocial MediaSoftware
Responsibilities
Execute holistic, consultative ABM programs across 1:1, 1:few, and 1:many cohorts—translating strategy into highly targeted, account-specific experiences that support pipeline creation and acceleration
Conduct account and industry research to inform personalized messaging, outreach, and program design, including insights into buying committees, competitive landscape, timing signals, and business priorities
Deliver white-glove support for priority accounts (1:1), ensuring a seamless, premium experience across all touchpoints—from first engagement through opportunity acceleration
Plan and execute targeted ABM tactics, including: Executive and field events (dinners, workshops, sporting suites, roundtables) Virtual and in-person webinars tailored to account and vertical needs Strategic gifting and direct mail aligned to account insights and deal stages Coordinated outbound plays in partnership with Sales and XDRsOwn end-to-end execution of ABM programs, managing timelines, vendors, logistics, and internal stakeholders to ensure flawless delivery
Partner closely with Sales and XDR teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progression
Support personalization at scale by operationalizing research insights into repeatable ABM plays for broader cohorts
Track, measure, and report on performance, including account engagement, pipeline influenced, pipeline created, and deal acceleration metrics
Document ABM plays and learnings to improve repeatability, scalability, and cross-functional visibility globally
Continuously test and optimize ABM tactics, bringing forward insights and recommendations to evolve our approach and improve impact over time
Regularly report results and insights to Marketing and Sales leadership, as well as Marketing peers, by monitoring performance via marketing dashboards and analysis tools
Qualification
Required
6–8+ years of experience in field marketing, ABM, demand generation, campaign, or integrated marketing
Hands-on experience executing account-based or highly targeted marketing programs
Strong project management skills with the ability to juggle multiple initiatives and stakeholders
Track record of planning and running regional marketing programs aligned with sales targets
Ability to analyze campaign metrics and provide actionable insights
A strong foundation in account-based marketing principles, with hands-on experience supporting 1:1, 1:few, and 1:many ABM motions across different stages of the funnel
The ability to translate account, industry, and buying-committee insights into actionable programs that feel intentional, relevant, and timely to each audience
Comfort operating in ambiguity—able to take a strategic direction and independently turn it into a clear execution plan without needing heavy oversight
Proven ability to conduct deep account and industry research, synthesizing signals such as competitive context, org structure, intent data, and business priorities to inform program design
A thoughtful approach to personalization—knowing when to go highly bespoke versus scaled-but-relevant to maximize impact and efficiency
Experience delivering program outputs for executives and strategic accounts, with meticulous attention to detail and a high bar for quality
Confidence managing end-to-end execution of ABM programs, including events, gifting, webinars, and outbound plays—owning timelines, logistics, vendors, and internal coordination
A strong sense of ownership and accountability, ensuring programs move from idea to execution to measurement without stalls
A collaborative, service-oriented approach to partnering with Sales, XDRs, and Marketing stakeholders, grounded in shared engagement, pipeline, and revenue goals
Experience supporting outbound and deal-acceleration motions, including coordinating outreach timing, follow-up plans, and account-specific messaging
Comfortable acting as the connective tissue between teams—bridging strategy, execution, and communication to keep programs moving forward
Familiarity with marketing and sales tools (SFDC, Tableau, Hex) and an understanding of how ABM programs are measured
A disciplined approach to documentation, playbooks, and process creation to ensure repeatability and scalability
Curiosity around performance—consistently looking at results, learning from what worked (or didn't), and applying insights to future programs
Action-oriented and solutions-focused, with a bias toward progress over perfection
Highly organized, detail-driven and dependable—trusted to run complex programs independently
Energized by collaboration, experimentation, and delivering experiences that genuinely resonate with customers and prospects
Preferred
Experience working with sales teams dedicated to verticals/industries, in particular Public Sector, Travel, Tourism and Hospitality, Healthcare, and/or Financial Services
Experience using ABM platforms (6Sense) and CRM/marketing automation tools (Marketo, Salesforce)
Benefits
Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.
Company
Sprout Social, Inc.
Sprout Social is a global leader in social media management and analytics software.
1001-5000 employees
H1B Sponsorship
Sprout Social, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2023 (1)
2022 (1)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$111.5MKey Investors
Future FundGoldman Sachs Merchant Banking DivisionNew Enterprise Associates
2019-12-12IPO
2018-12-19Series D· $40.5M
2016-02-17Series C· $42M
Leadership Team
Ryan Barretto
Chief Executive Officer
Aaron Rankin
Co-Founder & Board Member
Recent News
Company data provided by crunchbase