General Motors · 17 hours ago
Global Content Specialist
Warren, Michigan, United States of America
Full-time
Hybrid
Mid Level
3+ years expGeneral Motors is a leading automotive company dedicated to a vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. The Global Content Specialist will support GM's global markets by planning, creating, adapting, and managing high-impact content packages for international nameplates while ensuring product integrity and utilizing AI content creation tools.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
No H1B
Responsibilities
Support the Global Content Lead in building and delivering cohesive global content packages for Chevrolet international nameplates
Adapt existing assets (e.g., U.S. or global masters) for use in international markets, working with agencies, regional teams and internal partners to localize while maintaining brand consistency
Act as an AI content maker for the team, using generative AI tools to help create early drafts, adaptations and variants of content that can be used by the markets
Ensure all content created maintains product integrity including:
Vehicle nameplates, trims, badges and options shown in content match actual or planned offerings in each market
Features, claims, performance depictions and disclaimers are accurate, appropriate to the product, and aligned with latest product and legal guidance
Visuals (e.g., exteriors, interiors, wheels, colors) correctly represent the right model, trim and market‑specific configurations
Partner with product marketing, legal, safety and regional teams to resolve discrepancies, correct issues in content, and document decisions for future reference
Support version control so that obsolete, off‑brand or non‑compliant content is identified, flagged and retired from active use
Conduct basic QA checks on AI‑generated content to ensure it meets product, legal and brand standards before it is shared
Assist with the coordination of content for key global brand moments (reveals, launches, major sponsorships and campaigns), ensuring deliverables are organized, versioned and shared on time
Qualification
Required
Bachelor's Degree required, in Marketing, Communications, Advertising, Design, or related field preferred
3+ years of experience in advertising, marketing, content production, or a related field; automotive or other complex, product‑led categories preferred
Hands-on experience using generative AI tools in a marketing, creative or content‑production context
Ability to translate marketing or creative briefs into clear prompts and structured inputs that produce useful AI-generated drafts and content variants
Strong attention to detail and quality mindset; comfortable checking facts, product details, disclaimers and visual accuracy across multiple versions
Solid project coordination skills with the ability to manage multiple workstreams, track deadlines, and keep materials organized across stakeholders and markets
Excellent written and verbal communication skills; able to summarize complex information clearly for non‑expert partners
Experience working with creative agencies, production vendors, or internal creative teams
Ability to work collaboratively in a dynamic, fast‑paced environment, adapting to manage multiple priorities and fostering a culture of inclusion
Demonstrated cultural awareness and sensitivity when working with global and cross‑functional partners
Preferred
Bachelor's Degree in Marketing, Communications, Advertising, Design, or related field
3+ years of experience in automotive or other complex, product‑led categories
Benefits
Relocation benefits
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
Mexico Business
2026-01-23
2026-01-23
2026-01-23
Company data provided by crunchbase