Mallinckrodt Pharmaceuticals · 12 hours ago
Manager, Field CRM and Omnichannel Enablement
Malvern, PA
Full-time
Hybrid
Mid Level
3+ years expMallinckrodt Pharmaceuticals is seeking a Manager, Field CRM and Omnichannel Enablement to drive the adoption and effective use of Veeva CRM and omnichannel capabilities across sales teams. This role involves developing and delivering training, communications, and reference materials to empower sales teams to engage customers effectively and compliantly.
Biotechnology
Responsibilities
Serve as the primary point of contact for CRM enablement—creating and maintaining training guides, reference materials, and communications for Veeva CRM workflows
Deliver live and virtual training sessions for field teams on CRM functionality
Partner with Sales Training to embed CRM and omnichannel modules into NSM and POA agendas as needed
Primary support for sales field teams for all CRM/Veeva related questions
Fully understand end user needs and translate them into business requirements in collaboration with Commercial Data CRM lead
Along with Commercial Data CRM lead, work with affiliated third-party vendors as it relates to ongoing CRM capabilities in day-to-day and ongoing project functions
Interface with Veeva Managed Services, internal IT, compliance, legal, sales, marketing and medical division leaders
Provide hands-on support for the full spectrum of field-facing omnichannel capabilities, ensuring sales teams are equipped to leverage current and emerging digital tools, insights, and platforms
Partner with Sales Training, Marketing, Sales, and Compliance to design and deliver engaging communications, reference materials, and training sessions that drive adoption of omnichannel strategies and tools
Serve as the primary point of contact for field feedback on omnichannel workflows, identifying barriers to adoption and collaborating with cross-functional teams to implement solutions
Lead the launch, optimization, and ongoing evolution of Omnichannel field-facing capabilities such as next-best-action tools, Veeva Suggestions & Alerts, and Veeva X Pages
Monitor field adoption and effectiveness of omnichannel initiatives, synthesizing insights from usage data and feedback to recommend and implement enhancements
Act as a connector and advocate for the field, ensuring their needs and perspectives inform the development and rollout of new omnichannel capabilities
Qualification
Required
A Bachelor's degree is required with 3-5 years with relevant experience in the following:
Commercial operations within the US Pharmaceutical industry
Primary experience working with Health Care CRM systems requirements to meet emerging business needed
Pharmaceutical industry experience is required specifically working with commercial systems
Experience with Next Best Action Suggestions & Alerts and field adoption strategies
Familiarity with Veeva MyInsights/X Pages and omnichannel campaign execution
Understanding of compliance requirements for field communications and digital content
Enablement Mindset: Simplifies complex workflows into practical training and job aids
Collaboration: Aligns stakeholders across Sales, Brand, Compliance, and IT
Operational Rigor: Manages timelines, deliverables, and governance for enablement initiatives
Change Leadership: Drives adoption of new CRM and omnichannel capabilities through clear communication and training
Must have the ability to influence without authority
Be able to work in a highly matrixed environment with external suppliers and internal stakeholders
Ability to gather and translate business requirements into digital technology solution and implement in an accurate, efficient and reliable manner
Strong working knowledge of MS Office products (e.g. Excel, Word, and PowerPoint)
Ability to interpret, articulate, and present complex customer concepts to varying audiences (Sales Leadership, Compliance, IT, Insights and Analytics, Marketing)
Ability to sit in an office environment
Possibility of partial or full remote work
Be able to travel to business meetings as required, may entail air travel and multi-day meetings. Up to 5% of the time
Benefits
Competitive pay and benefits
This position is eligible for a bonus in accordance with the terms of the applicable program. Bonuses are awarded at the Company’s discretion.
Company
Mallinckrodt Pharmaceuticals
Mallinckrodt Pharmaceuticals combined with Endo in 2025 to better serve customers and improve outcomes for the patients we support.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2013-07-01IPO
Leadership Team
Paul O'Neill
SVP Quality and Operations, Specialty Brands
Recent News
2025-11-12
Company data provided by crunchbase