Din Tai Fung North America · 7 hours ago
Brand Marketing Director
Arcadia, CA
Full-time
Hybrid
Director/Executive
$157K/yr - $204K/yr
15+ years expDin Tai Fung North America is a globally celebrated culinary destination known for its world-renowned Xiao Long Bao and exceptional guest experience. The Brand Marketing Director leads national and local brand-building strategies that strengthen brand equity and elevate the dining experience, overseeing campaigns, PR, partnerships, and community marketing initiatives.
Food and BeverageTourismTravel
Responsibilities
Develop and lead consumer-facing 360° national campaigns grounded in guest and market insights to strengthen brand equity and recognition. Oversee cross-functional and agency collaboration, own creative, PR, partnerships and social media outcomes, and partner with growth marketing teams to deliver on aligned KPIs
Collaborate with the Growth Marketing Team on new restaurant opening marketing strategy and initiatives, including events, community partnerships and marketing communications rollout. Own all creative expression and own Landlord liaison from pre-launch to post-launch
Oversee local restaurant marketing and implement high-impact initiatives that drive traffic, enhance cultural relevance, and deepen community engagement. Partner with the Growth Marketing Director to guide sales-driving efforts across all locations, ensuring brand integrity, cohesive storytelling, and return on investment
Manage guest experience elevation initiatives in restaurants, including menu experience, evergreen engagement programs, ambiance enhancements, and brand-building moments throughout the guest journey
Direct creative and marketing services to ensure timely, on-brand project delivery with high standards of consistency and executional excellence for internal and external priorities
Own and manage the company’s social media channels, website presence, online shop, including strategy, content, creative direction, and ongoing optimization to ensure brand integrity, cultural relevance, and a consistent expression of our Purpose, Mission, and Values across these digital touchpoints
Lead, develop, and mentor a high-performing team, fostering collaboration, accountability, and professional growth while cultivating a culture aligned with our Purpose, Mission, and Values
Partner with People & Culture and Communications Teams to establish employer brand strategy, developing storytelling campaigns and content that strengthen talent attraction, highlight our people-first culture, and reinforce our reputation as an employer of choice
Qualification
Required
15+ years of experience in restaurant or hospitality marketing, with a proven track record of leading multi-channel campaigns and teams from planning through launch and 6+ years in sr. leadership and function lead roles
Bachelor in Marketing, Business Administration or related field required
Strong project management skills and ability to lead cross-functional initiatives in a fast-paced, deadline-driven environment
Exceptional written and verbal communication skills, with experience drafting internal rollout materials and campaign briefs
Strategic and analytical mindset with the ability to define KPIs, analyze performance, and translate insights into actionable recommendations
Detail-oriented and highly organized, with the ability to work independently and manage multiple priorities
Strong understanding of digital performance platforms, marketplace dynamics, and off-premise business growth, with experience partnering closely with operations to drive measurable sales lift
Ability to travel to restaurants regularly
Preferred
MBA or MS in Marketing preferred
Full service restaurant experience preferred
Brand research/insights experience preferred
Benefits
Competitive Pay & Benefits
Employer Contribution for individuals and eligible dependents' medical insurance
Dental, Vision, and Life Insurance
Health Savings Account (HSA)
Commuter Spending Accounts
401(k) Plan with company match
Employee Assistance Program
Discounts through BenefitHub
Employee Meal Discounts
Paid Time Off (PTO) to support work-life balance (accrued based on length of service)
Paid Sick Leave (PSL) to care for your health or loved ones
Quarterly Wellness Days - extra time off to recharge every season
Bonus Eligible
Opportunities for growth; we love promoting within
Company
Din Tai Fung North America
Din Tai Fung (DTF), a globally acclaimed culinary icon renowned for the art of Xiao Long Bao, is on a mission to create first-class dining experiences through its unwavering commitment to excellence in food, service and ambiance.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase