MICHELIN Connected Fleet · 1 day ago
Integrated Marketing Manager - MMI
Atlanta Metro
Full-time
Hybrid
Mid, Senior Level
5+ years expMichelin Connected Fleet is focused on enhancing mobility and road safety through actionable insights derived from big data and artificial intelligence. The Integrated Marketing Manager will lead the development and execution of B2B marketing campaigns, collaborating with various teams to enhance brand awareness and engagement across multiple channels.
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Responsibilities
Develop and deploy an annual marketing plan aligned to business goals, with measurable KPIs (e.g., leads generated from events/webinars, content engagement, social media growth and conversion)
Plan and execute live and virtual events (trade shows, user conferences, webinars) and sponsorships including end-to-end logistics, vendor management, attendee experience and post-event nurture
Oversee content strategy: define topics/themes, manage production of white papers, case studies, blogs, videos, social content aligned to audience segmentation and personas
Manage social media strategy for B2B audience: organic posts, social paid campaigns, community engagement, social listening, analytics
Collaborate cross-functionally with sales (to align event/lead hand-off), director of marketing (to ensure messaging/positioning), global brand (to ensure consistency), external agencies/vendors/sponsorship partners
Track, analyze and report performance of campaigns, events, content and social media; provide actionable insights and optimize programs for ROI
Manage budget for events/content/social campaigns; negotiate with vendors and agencies; ensure spend efficiency
Qualification
Required
5 + years of B2B marketing experience (ideally in technology, SaaS or professional services) with experience in events, content marketing and social media
Demonstrated success planning and executing events (in-person and/or virtual) that contributed to pipeline/leads
Strong content creation capabilities and/or managing content production (white-papers, blogs, case studies)
Solid social media experience for B2B audience (LinkedIn, YouTube), including paid social campaigns
Analytical mindset—comfortable with KPI tracking, marketing automation (preferably Hubspot and Salesforce), CRM integration, attribution models
Bachelor's degree in Marketing, Communications or related; advanced degree or certifications a plus
Experience with tools such as HubSpot, Salesforce, Emplifi, LinkedIn Analytics, Google Analytics, event-platforms (e.g., Exhibit Force) desirable
Critical Thinking: High level of curiosity and critical thinking skills
Storytelling: Exceptional ability to synthesize disparate information into compelling narratives
Communication: Strong verbal and written communication skills
Proactive Approach: Detail-oriented with a proactive mindset, a commitment to follow-through and strong project management and collaboration skills
Agility: Demonstrates agility and the ability to pivot quickly in response to changing market conditions and business needs
Company
MICHELIN Connected Fleet
MICHELIN Connected Fleet services and solutions are designed to provide the tools and information fleet operators and managers need to easily manage their fleets on a daily basis and transform their operational efficiency.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Future Fifty
2019-05-16Acquired
2013-10-17Non Equity Assistance
Leadership Team
Andy Beasley
President and COO
Company data provided by crunchbase