Justworks · 23 hours ago
Senior Field Marketing Manager, New York
New York, NY
Full-time
Hybrid
Senior Level
$138K/yr - $151K/yr
7+ years expJustworks is a company that supports businesses by addressing HR issues and fostering a welcoming environment for its employees. The Senior Field Marketing Manager will be responsible for driving the revenue pipeline in the NYC market through high-impact marketing programs, community engagement, and collaboration with sales teams.
Bookkeeping and PayrollComplianceEmployee BenefitsHealth InsurancePayments
Responsibilities
Generating and accelerating pipeline by developing and executing high-impact field marketing programs
Building strong local brand presence by engaging with key business communities, partners, and organizations
Strengthening customer relationships by hosting immersive experiences that deepen customer loyalty and advocacy
Collaborating with Sales & Partnerships to create seamless regional strategies that support revenue growth
Optimizing field marketing playbooks and sharing best practices across teams to drive scale and efficiency
Own the localized GTM strategy and execution roadmap for your assigned territory
Manage and own the localized marketing budget for your specific territory
Design and execute high-value, relationship-driven activations, including targeted Sales Activations and bespoke local events
Design and execute programs focused on driving pipeline velocity and targeting high-intent accounts
Design and execute programs focused on partner referral activation and pipeline growth
Drive local community engagement and customer advocacy programs focused on generating measurable revenue outcomes
Serve as the primary marketing partner to the regional Sales Manager, co-owning the quarterly GTM execution plan and local account prioritization
Design and execute multi-channel plays targeting high-value accounts
Create and deliver targeted, localized sales enablement materials and talking points
Monitor and enforce strict adherence to internal Sales SLAs for lead handoff and follow-up from all local activations
Serve as the operational program manager for all regional components of broader Demand Generation campaigns
Ensure all in-market activities strictly adhere to the execution playbooks, brand identity, and standards set by the Brand team
Rigorously track and report on performance metrics for all regional activities
Qualification
Required
Minimum of 7 years of experience in B2B Field Marketing or Integrated Marketing with a proven track record of personally executing localized campaigns that generate measurable pipeline and revenue outcomes
You possess the entrepreneurial drive to treat your assigned territory as your own business, owning both the strategy and execution required to hit aggressive regional goals
Experienced in building strong relationships with regional Sales teams and translating GTM strategy into actionable, jointly-executed field plays
Highly organized with a fierce attention to detail, capable of managing complex event logistics, multiple simultaneous campaigns, and rigorous follow-up processes
Proficient in using CRM (Salesforce) and marketing analytics tools to track ROI, optimize spending, and drive data-backed decision-making at the territory level
Benefits
Great benefits
Wellness program offerings
Company retreats
Company
Justworks
Justworks is a cloud-based HR and payroll platform that helps small and mid-sized companies manage payroll, benefits, compliance, and HR.
1001-5000 employees
H1B Sponsorship
Justworks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (19)
2023 (15)
2022 (19)
2021 (6)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$159.84MKey Investors
FirstMarkRedpointBain Capital Ventures
2023-11-01Series Unknown· $16.84M
2020-01-28Series E· $50M
2018-03-06Series D· $40M
Leadership Team
Michael Seckler
Chief Executive Officer
David Feinberg
Senior Vice President Risk & Insurance Programs
Recent News
Index Ventures
2025-12-29
2025-11-23
2025-10-30
Company data provided by crunchbase