IBM · 1 day ago
Partner Marketing Manager
IBM Software transforms client challenges into solutions by building AI-powered, cloud-native products. They are seeking a results-driven Partner Marketing Manager to drive pipeline and revenue growth through strategic partner marketing activation across the Americas.
Business DevelopmentBusiness Information SystemsCRMData ManagementFoundational AISoftware
Responsibilities
Own and execute partner marketing programs that drive pipeline creation and revenue for Apptio/IBM across the Americas for multiple partner segments
Partner closely with sales, ecosystem, product, operations, and marketing teams to align GTM priorities and execution
Develop and manage integrated partner programs including demand generation, field activations, events, partner enablement, and marketplace initiatives
Act as the day-to-day marketing lead for assigned partners, owning planning, execution, and follow-through end to end
Plan, manage, and optimize MDF, partnering with sales and ecosystem teams to fund partner programs that drive pipeline creation and revenue growth
Track, report, and optimize partner marketing performance with a focus on pipeline influence, sourced opportunities, and revenue impact
Operate effectively in a matrixed environment, navigating ambiguity with a bias toward action
Qualification
Required
5+ years of B2B marketing experience with proven success in partner, ecosystem, or channel marketing
Experience driving pipeline and revenue through partner-led marketing programs
Strong understanding of enterprise partner ecosystems, including GSIs, hyperscalers, MSPs, ISVs, VADs, and VARs
Experience working cross-functionally with sales, ecosystem, product, and operations teams
Hands-on experience managing partner marketing budgets, including MDF
Preferred
Strong cross-functional collaborator who can influence without authority
A hands‑on attitude with a proactive approach to getting things done
A collaborative work style and the ability to partner effectively across teams
Excellent communication skills, both verbal and written
Proven experience preparing and delivering high‑level pitches or presentations to senior management
Company
IBM
IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services.
H1B Sponsorship
IBM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3032)
2024 (3301)
2023 (2160)
2022 (1809)
2021 (1157)
2020 (2669)
Funding
Current Stage
Public CompanyTotal Funding
unknown2011-01-14IPO
Leadership Team
Recent News
2026-01-24
2026-01-23
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