Pfizer · 1 day ago
Senior Director, Go-To-Market & Campaigns, Pfizer Brand
Pennsylvania, United States
Full-time
Hybrid
Director/Executive
$215K/yr - $341K/yr
10+ years expPfizer is a leading pharmaceutical company responsible for driving enterprise brand strategy and launching compelling corporate campaigns. The Senior Director, Go-to-Market and Brand Campaigns will shape and execute strategic brand initiatives, collaborating with senior leadership to enhance visibility and engagement across diverse audiences.
BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
No H1B
Responsibilities
Lead the development of GTM strategies for Pfizer Brand and Oncology platforms and priority launches, ensuring alignment with commercial goals, market dynamics, and stakeholder needs across Consumer, HCP, Investor and Advocacy audiences
Drive the creation and rollout of integrated brand campaigns across paid, owned, and earned media channels. Ensure campaigns are innovative, compliant, and performance-driven, with a focus on creative excellence and strategic impact. Manage large-scale media budgets
Partner directly with U.S. Business Presidents, Therapeutic Area leads, and the Chief Marketing Office to align brand strategy with business priorities and performance goals. Serve as a strategic advisor and thought partner to senior leadership
Build and mentor a high-performing team of brand strategists, campaign managers, and creative leads. Foster a culture of innovation, accountability, and excellence. Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs
Manage relationships with top-tier creative, media, and production agencies. Ensure strategic alignment, budget discipline, and world-class execution
Define and track KPIs across campaign touchpoints. Leverage data-driven insights to refine strategies, optimize spend, and maximize ROI
Stay ahead of industry trends, emerging technologies, and cultural shifts. Champion new approaches to storytelling, personalization, and digital engagement
Ensure all campaigns meet regulatory, legal, and brand standards. Serve as a trusted advisor on risk mitigation and reputational stewardship
Qualification
Required
Bachelor's degree with 12+ years or MBA/MS with 10+ years of experience in brand, consumer, or product marketing; or at an award-winning agency leading integrated campaigns for global brands
Proven ability to extract insights from audience needs and translate them into impactful strategies and results
Demonstrated success in launching breakthrough advertising and brand activations at a multinational company
Expertise in executing brand campaigns across digital ecosystems, media partnerships, and earned strategies that grow brand value
Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization
Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships
Thrives in a high energy environment and works effectively in unchartered territory. Ability to drive team to results, take accountability and meet deadlines
Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance
Uphold Pfizer's Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture
Deep understanding of the healthcare ecosystem and Consumer / HCP journeys across Therapeutic Areas
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Preferred
Experience across industries preferred; life sciences or pharmaceutical marketing experience is a plus
Global experience across markets and cultures preferred
Benefits
Participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary
Participate in our share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Company
Pfizer
Pfizer is a biopharmaceutical company that discovers, develops, and delivers medicines and vaccines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$38BKey Investors
Starboard Value
2025-11-21Post Ipo Debt· $6B
2024-10-07Post Ipo Equity· $1B
2023-05-16Post Ipo Debt· $31B
Leadership Team
Albert Bourla
Chief Executive Officer
Ian Read
Chief Executive Officer
Recent News
2026-01-25
Pharma Letter
2026-01-25
Company data provided by crunchbase