Airwallex · 15 hours ago
Manager, Marketing Operations
San Francisco, CA
Full-time
Onsite
Mid, Senior Level, Lead/Staff
$110K/yr - $170K/yr
8+ years expAirwallex is a unified payments and financial platform for global businesses, empowering over 200,000 businesses worldwide. As the Manager of Marketing Operations, you will oversee global marketing systems and processes to drive high-quality pipeline growth and ensure effective measurement and optimization of marketing efforts.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Own the global MarTech and AdTech stack, including Marketo (or equivalent MAP), Salesforce, LinkedIn, Google, Meta, GTM, data warehouses, and BI platforms, ensuring scalable, reliable architecture across regions and products
Design and maintain end-to-end lead-to-revenue infrastructure, including real-time data flows across channels, markets, and lifecycle stages
Establish and govern global tracking standards for GTM, pixels, server-side tracking, and event-based conversion frameworks across all digital properties
Define and enforce attribution hygiene (UTMs, taxonomy, naming conventions) to enable clean cross-channel, regional, and segment reporting
Lead global ad operations and tagging governance, ensuring accurate attribution, optimization signals, and privacy-compliant measurement
Build QA, monitoring, and diagnostic frameworks to proactively detect data loss, misfires, and attribution or lead-flow issues
Partner cross-functionally (RevOps, Sales Ops, Legal, Security, Data) to operationalize compliant, consent-aware, privacy-first tracking and lifecycle processes
Own marketing-to-revenue measurement models, including lifecycle stage definitions, SLAs, lead scoring, routing, and enrichment strategies
Develop executive-level reporting and insights, covering pipeline health, velocity, ROI, and LTV/CAC by channel, region, and segment
Enable downstream optimization and experimentation, including A/B testing, performance modeling, forecasting, and cohort analysis tied to revenue impact
Own global lead management operations, including lead capture, validation, enrichment, deduplication, ABM support, and opportunity influence tracking
Drive global scale, enablement, and reliability through standardized runbooks, training, documentation, and localized execution while maintaining global data and measurement standards
Qualification
Required
8+ years of experience in Marketing Operations, Revenue Operations, Growth Operations, or Demand Operations in B2B, SaaS, or enterprise GTM environments
Deep hands-on expertise with Marketo (or equivalent MAP), Salesforce, and Google Tag Manager
Proven experience owning global lead management, attribution, and lifecycle frameworks across regions and segments
Strong understanding of paid media platforms (LinkedIn, Google, Meta), ABM technologies, and funnel analytics, especially as it relates to leadgen, demandgen, revenue prediction and end to end flows including feedback loops to paid media platforms
Experience partnering with Sales Ops, RevOps, Data, and Finance on pipeline reporting, forecasting, and ROI modeling
Preferred
Experience supporting upmarket / enterprise GTM models
Familiarity with data warehouses (Snowflake/BigQuery), BI tools (Looker/Tableau), and CDPs
Experience implementing multi-touch attribution or advanced revenue modeling
Global team leadership experience across NA, EMEA, and APAC
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
Sydney Morning Herald - Business
2026-01-23
Crowdfund Insider
2026-01-23
2026-01-22
Company data provided by crunchbase