LEGO Construction Co · 1 day ago
Content Marketing Manager (LEGO Education)
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$108K/yr - $162K/yr
4+ years expLEGO is looking for a passionate Content Marketing Manager to join their US Marketing team. In this hands-on role, you will own the content lifecycle, develop content strategies, and collaborate with various teams to enhance engagement with LEGO Education content.
ConstructionProject ManagementReal Estate
Responsibilities
Partner with product, marketing, sales, and data teams to gather insights and develop a content strategy, including evaluating existing content against key personas and stages of the buyer’s journey, and identify opportunities for revised and/or new assets
Develop relevant and persuasive content, including coordination of copy writing and graphic production, across various formats (e.g., whitepapers, infographics, presentations, direct mail, etc.)
Collaborate with education impact, sales, and marketing teams to develop case studies, stories, and testimonials of successful customer implementations
Lead print marketing strategy and portal, including retirement of old assets, producing new materials, and enabling self-service for sales teams where applicable
Create, update, and lead communications of a quarterly/monthly content marketing calendar aligned with marketing and business priorities
Support in-person and virtual event marketing with session abstracts, talking points, slide decks, and follow-up materials
Build ready-to-use, easily customizable templates for certain key sales assets
Qualification
Required
Experienced in content marketing, preferably in the B2B education tech industry
Proven track record of creating and delivering a creative content marketing strategy, including experience managing copywriting and design resources
Exceptional stakeholder management and communication skills
Strong organizational and project management skills, with impeccable attention to detail
Proven problem-solving skills and the ability to work in a fast-paced environment with tight deadlines
Skilled in diverse copywriting: long-form, short-form, and technical
Owned end-to-end content marketing calendar: creation, maintenance, and distribution
Benefits
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Company
LEGO Construction Co
LEGO Construction Company’s building expertise includes first-hand knowledge of the public sector.
11-50 employees
Funding
Current Stage
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