Lifecycle Marketing Manager jobs in United States
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bolt.new · 17 hours ago

Lifecycle Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
date3+ years exp

StackBlitz is a fully remote team focused on building the future of software development with innovative technologies like Bolt.new. They are seeking a Lifecycle Marketing Manager to develop and optimize lifecycle campaigns that activate, retain, and expand their user base through various channels including email and in-product messaging.

Developer PlatformInformation TechnologySoftware

Responsibilities

Build and optimize lifecycle campaigns across email, in-product, and push notifications
Develop onboarding, activation, expansion, and retention flows triggered by real product behaviors
Partner with Growth Marketing, Product Marketing, Customer Experience, and Product to align messaging with launches, new features, user paint points and team-related milestones
Create clear segmentation frameworks and cohort tracking to understand activation/retention patterns
Design experiments across timing, channel mix, and messaging to continuously improve onboarding, activation, expansion, and retention metrics
Build automated workflows and triggers in HubSpot (or similar) to scale lifecycle operations

Qualification

Lifecycle MarketingCRMEmail MarketingAnalytical SkillsHubSpotUser SegmentationBehavioral AnalyticsCohort ModelingBasic SQLA/B TestingLifecycle CopywritingCross-functional Collaboration

Required

3–5 years of experience in lifecycle, CRM, retention, or email marketing roles
Hands-on experience building triggered journeys across email, in-product messaging, or push
Strong analytical skills — able to interpret cohort data, activation metrics, and funnel behavior
Experience in PLG or SaaS environments where lifecycle directly impacts onboarding, activation, expansion, and retention metrics
Skilled at writing clear, concise, high-performing lifecycle copy
Comfortable working cross-functionally with Product Marketing, Growth Marketing, Customer Experience, and Product

Preferred

Experience with HubSpot
Familiarity with user segmentation, behavioral analytics, or cohort modeling
Basic SQL or comfort digging into data beyond dashboards
Background in building lifecycle systems for PLG or collaborative/team-based products
Experience running A/B tests and interpreting results across multiple channels

Company

bolt.new

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Build stunning apps & websites by chatting with ai.
dateFounded in 2018
location
San Francisco, California, USA
people-size11-50 employees
web-link
https://stackblitz.com/

Funding

Current Stage
Growth Stage
Total Funding
$113.4M
2025-01-22Series B· $105.5M
2022-04-06Seed· $7.9M

Leadership Team

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Eric Simons
CEO & Founder
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Company data provided by crunchbase