Pearl Street Dental Partners · 2 days ago
Marketing Director
Dallas, TX
Full-time
Hybrid
Mid, Senior Level
7+ years expPearl Street Dental Partners is a partnership-oriented dental practice management company headquartered in Dallas, Texas. They are seeking a Marketing Director who will own the marketing strategy and lead initiatives to drive patient acquisition, engagement, and retention across their practices.
FinanceHuman ResourcesManagement Consulting
Hiring Manager
Mary Saunders Talbott
Responsibilities
Own the marketing strategy and develop, execute, and refine the annual marketing plan to support company-wide growth initiatives
Lead the creation of a consistent, personalized patient experience across digital touchpoints, including website content, design, navigation, and ongoing patient engagement efforts
Manage and optimize all agency and vendor relationships, using clear KPIs to drive performance across media, creative, and communications partners
Define and evolve best practices across performance marketing channels, including social, display, SEO/SEM, email, mobile, and emerging acquisition platforms, to drive patient growth
Oversee and maximize the use of digital marketing tools and platforms, ensuring they deliver strong results while minimizing operational burden on individual practices
Partner closely with Operations, the COO, and Regional and Practice Managers to align marketing strategies with operational goals, incorporating provider feedback where appropriate
Lead, develop, and coach the marketing team, prioritizing high-impact work and building scalable processes that support the business as it grows
Qualification
Required
7+ years of experience building and leading performance-driven marketing teams, including at least 2 years in healthcare marketing
A proven track record of owning and delivering results across the full patient lifecycle, including acquisition, conversion, and retention
Demonstrated success driving patient acquisition through digital marketing, with hands-on expertise in SEO, SEM, social media, email marketing, and online advertising, including localized strategies that drive traffic and repeat visits
Strong analytical capabilities, with experience using marketing analytics tools and CRM platforms to measure performance and guide decision-making
A genuine passion for healthcare and a commitment to creating thoughtful, high-quality patient experiences
Preferred
Experience in dental services is strongly preferred
Experience with dental or healthcare systems is a plus
Benefits
Employee Healthcare
Vision Plan
Employer Paid Life Insurance, Additional Voluntary Life Insurance
Voluntary STD/LTD, Accident, Critical Illness, Hospital Indemnity coverage
Paid Time Off
401k plan with company match
Company
Pearl Street Dental Partners
Creating extraordinary experiences for dental providers, staff, and patients.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$115MKey Investors
Oxford Finance LLC
2022-11-16Debt Financing· $115M
Leadership Team
David Meece
CEO
Eric Brandt
Chief Financial Officer
Recent News
Company data provided by crunchbase