De'Longhi Group · 1 day ago
Director Integrated Marketing
Upper Saddle River, NJ
Full-time
Hybrid
Director/Executive
$145K/yr - $175K/yr
8+ years expDe'Longhi Group is a leading player in small domestic appliances with a strong presence in over 120 markets worldwide. They are seeking a visionary Integrated Marketing Director to lead North American marketing and strategy development, orchestrating cross-functional teams to design impactful marketing plans and drive brand equity.
Consumer GoodsInnovation ManagementManufacturingWeb Design
Responsibilities
Develop North American (NAM) specific communications strategies spanning across multiple channels and touchpoints. Also, support the adoption or adaptation of brand strategies and assets delivered by the HQ team
Lead the local NAM development and communications strategy, ensuring it is bridging market business goals with a global comms plan
Ideate and partner with the local and global teams on campaign and content development to ensure alignment with NAM business needs and content for the most impactful media channels
Coordinate with media, earned, trade, category, e-commerce, and other relevant cross-functional teams to drive holistic plans
Work closely with the Category team on new De’Longhi and Braun product launches and develop a product/campaign launch toolkit
Coordinate with the finance team and all marketing capabilities to manage the budget end-to-end
Develop any local content needs that have not been provided by the HQ team
Ensure we have a diverse asset suite—beyond just video—that can be utilized across our highest-opportunity channels (e.g., OOH, Podcasts, Retail, DSP/Programmatic, Meta.)
Lead the team in developing strategic insights and analysis to identify key issues and opportunities, focusing on the 'what, why, and what we do about it' to ensure a strategic approach and execution plan for all marketing challenges
Partner cross-functionally to focus on marketing transformation, including building a strategic roadmap to win in the evolving AI-driven LLM models space
Miscellaneous other Marketing responsibilities as needed by the business
Qualification
Required
8–10 years of experience in media strategy and execution, ideally in CPG, DTC, or lifestyle brands
Proven success leading Integrated marketing programs
Strong leadership skills with the ability to work cross functionally with teams across the marketing organization to drive strategic alignment and cohesive plans
A full-funnel mindset with a keen eye on culture and the role it plays in marketing today
Passion for precision, storytelling, and continuous improvement
Approximately 10% travel as needed
Benefits
Flexible work structure with 2 days remote per week, and year-round early close Fridays
Robust & inexpensive health coverage for you and your family through medical, dental and vision plans
Financial protection through life, accidental death & dismemberment, and long-term disability insurance
A company matching 401k plan
Generous paid time off including vacation, personal, sick, company holidays, and bereavement days so you can take the time you need
All employees are provided with LinkedIn Learning licenses and unlimited access to LinkedIn Learning’s courses
Global hub of learning & development resources including global webinars covering a variety of technical, soft skills, and language training
Organized annual volunteer day, donation opportunities throughout the year with local non-profit organizations
Company
De'Longhi Group
De’ Longhi is one of the world’s leading players in the household appliance sector and is mainly active in the coffee and food preparation segments, which represent around 80% of the Group’s total revenues.
5001-10000 employees
Funding
Current Stage
Late StageRecent News
Google Patent
2025-07-05
Company data provided by crunchbase