National Football League (NFL) · 13 hours ago
Digital Media Associate, Creative Management & Ad Operations (External Staffing Agency)
New York, NY
Contract
Onsite
Senior Level
$40/hr - $50/hr
5+ years expThe National Football League (NFL) is seeking a Digital Media Associate for their Marketing Strategy and Science team. This role involves managing digital media buying, creative asset management, and campaign operations to ensure effective execution across various media channels.
American FootballMedia and EntertainmentSporting GoodsSportsSports Leagues and Teams
Responsibilities
Responsible for working with agency in setting up campaigns of NFL-owned inventory (NFL.com, NFL App) and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels
Schedule and traffic NFL.com marketing/house display and preroll banner campaigns
Manage scheduling and trafficking for partner digital media inventory, including OTT, video and display placements
Maintain documentation related to media inventory (weighting, flighting, targeting, pacing, specs, etc.)
Manage and oversee the agency process during the creative video/custom program development (concept to launch), including timelines and technical specifications, routing of digital display, video, and other creative assets between NFL and media partners
Strategize with internal teams to establish technical specs and timelines while acting as project manager
Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display)
Partner with Performance Marketing and Media Strategy teams to ensure targeting, personalization, and measurement best practices are in place for all campaigns
Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives
Manage the overall quality control process; verify that all internal/external assets meet specs and uphold league/agency quality standards
Manage and oversee QC of technical specs, pixels, timelines, and trafficking; ensure adherence to launch requirements
Maintain documentation & reporting tied to inventory management (delivery, flighting, targeting, pacing, specs)
Translate complex data into story driven narratives using charts, visualizations, and insights that inform stakeholders at all levels
Build executive ready PowerPoint presentations that summarize campaign outcomes and strategic recommendations
Qualification
Required
Bachelor's degree
Minimum 5 years of relevant media buying and activation experience
Proven record of executing successful paid and digital campaigns driving positive business results
Strong knowledge and hands on experience working in ad platforms and 3P ad servers (i.e. GAM, Freewheel, Amazon Ads, DV360, etc.)
Proficiency in Microsoft Office Suite (i.e. Excel, Powerpoint, Copilot)
Obsessed with driving results
Proactive, Go-getter
Close attention to detail
Flexibility to adjust in an ever-changing media and sports landscape
Preferred
Experience in managing biddable media buys, including social
Understanding of creative specs
International media buying experience a plus
A strong interest in media and how fans interact with it
Company
National Football League (NFL)
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$5.7MKey Investors
Bob Woodruff Foundation
2024-07-24Grant· $5.7M
Leadership Team
Hans Schroeder
EVP & Chief Operating Officer, NFL Media
Daniel Long
Senior Director, Insights & Optimization
Recent News
2026-01-22
Sports Business Journal
2026-01-06
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