Apartment List · 14 hours ago
Lead Product Manager - Marketplace
United States
Full-time
Remote
Senior Level
$164K/yr - $199K/yr
5+ years expApartment List is on a mission to help every renter find a home they love at the value they deserve. They are seeking a Lead Product Manager to own renter conversion and marketplace monetization efforts, focusing on improving key metrics like conversion rate and Revenue Per User through experimentation and cross-functional collaboration.
MarketplaceReal EstateRentalRental PropertySearch Engine
Responsibilities
Own the core conversion experience from initial property interest through to lease signing, building experiences that inspire intent, trust, and action
Develop and rigorously test innovative strategies designed to dramatically increase lead-to-tour and lead-to-lease conversion rates. This includes meticulous crafting and optimizing strategies for personalized recommendations, tour scheduling, communication tools, and incentives that move renters down the funnel
Lead experiments on messaging, and in-product nudges to drive key transactional actions and optimize conversion metrics
Collaborate, guide, and strategize with the Sales and Partner Success teams on priorities to improve lead quality, partner satisfaction, and our pay-for-performance business model
Use data to prioritize opportunities, size impact, and track performance across the monetization funnel
Build prototypes and run experiments with your triad partners (design + engineering + analytics) to validate and ship quickly
Use quantitative data to identify opportunities and qualitative data to validate and size opportunities
Deliver measurable outcomes against conversion rate, lease signings, and Revenue Per User (RPU) KPIs
Qualification
Required
5+ years of experience in product management, ideally with a focus on marketplace dynamics, conversion optimization, monetization, and transactional funnels
Self-starter, someone who doesn't wait for someone to tell them what to do
You've driven measurable impact through experimentation, testing, and iteration across bottom-of-funnel conversion surfaces
You can write basic SQL queries pull your own data to guide decisions
You can create Figma mocks or prototypes to move ideas forward without waiting on others
You're energized by ambiguity, motivated by revenue outcomes, and biased toward action
You balance creative intuition with data-driven thinking, and know when to try scrappy vs. scale
You thrive in fast-paced environments and collaborate fluidly with marketing, design, engineering, sales, and analytics
Preferred
Experience optimizing conversion events within a two-sided marketplace is a big plus
Benefits
Equity
Company
Apartment List
Apartment List is a smart, simple and seamless renting platform that’s dedicated to making the process fair and transparent for all.
201-500 employees
H1B Sponsorship
Apartment List has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (2)
2022 (4)
2021 (4)
2020 (8)
Funding
Current Stage
Late StageTotal Funding
$169MKey Investors
Janus Henderson InvestorsCanaan PartnersMatrix
2020-12-21Series D· $60M
2018-01-17Series C· $50M
2016-11-03Series B· $30M
Leadership Team
Matthew Woods
Chief Executive Officer
John Kobs
Founder & Chairman
Recent News
2025-12-03
Apartment List
2025-11-28
Company data provided by crunchbase