Cerius Executives · 17 hours ago
Interim Chief Revenue Officer
DFW Metroplex
Contract
Onsite
Director/Executive
10+ years expCerius Executives is seeking an Interim Chief Revenue Officer (CRO) to drive accelerated growth for a client in the floor coating industry. This executive role oversees Sales, Marketing, and Technology functions focused on revenue generation, including e-commerce and digital marketing, to expand direct-to-contractor and retailer channels.
AdviceBusiness DevelopmentConsultingLegalStaffing Agency
Responsibilities
Develop and execute a unified revenue strategy to scale customer acquisition, retention, and expansion across B2B contractor networks, installers, and direct retail channels
Lead and mentor high-performing Sales and Marketing teams, building scalable processes for lead generation, pipeline management, and deal closure
Partner with Product/Technology leaders to leverage digital tools, e-commerce platforms, and data analytics to optimize online ordering, customer experience, and recurring revenue models
Own full revenue accountability, including forecasting, KPI tracking, and reporting to the executive team
Expand strategic partnerships with installers, distributors, and industry influencers while enhancing brand presence through digital marketing, training programs, and events
Oversee technology-driven revenue initiatives, such as enhancing the 24/7 online ordering platform and customer loyalty programs
Qualification
Required
10+ years of progressive revenue leadership experience, with at least 5 years in a CRO or similar role (e.g., VP of Sales/Marketing) in manufacturing, building materials, coatings/chemicals, or related B2B industries
Proven track record of scaling revenue in direct-to-contractor or e-commerce-enabled businesses, ideally in construction, home improvement, or industrial products
Demonstrated success leading integrated Sales, Marketing, and Technology teams to achieve aggressive growth targets
Strong experience with digital revenue channels, including e-commerce, SEO/SEM, and CRM systems
Exceptional strategic and analytical skills, with proficiency in data-driven decision-making
Bachelor's degree required
Preferred
Experience in family-owned or mid-sized companies preferred
Familiarity with contractor training/support models a plus
MBA preferred
Company
Cerius Executives
Cerius Executives offers management consulting services for top management, business development & interim executives staffing.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Pamela Wasley
CEO
Chris Shepard
Chief Operating Officer
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