LancasterHistory · 1 day ago
Director of Marketing & Communications
Lancaster, PA
Full-time
Hybrid
Lead/Staff, Director/Executive
$65K/yr - $75K/yr
5+ years expLancasterHistory is seeking a Director of Marketing & Communications who will be responsible for developing and executing marketing strategies to raise awareness and engagement. The role involves overseeing brand identity, managing marketing plans, and collaborating with various departments to enhance outreach efforts.
Museums & Institutions
Hiring Manager
Emily Miller
Responsibilities
Develops and oversees all brand identity and management, advertising, promotion, digital marketing (including social media and websites), email marketing, and public relations
Develops and oversees the timely creation and distribution of all marketing materials and communication pieces, including print and digital collateral
Works with outside vendors, such as graphic designers, printers, promotional sales, photographers, and videographers, to create marketing pieces and products that are vibrant, informative, and aligned with brand standards
Manages the organization’s brand identity, ensuring all collateral materials, digital presence, advertising, promotional programs, and signage are aligned with set standards
Leads, creates, manages, and implements multi-year marketing and communications plans, which support the organization’s strategic initiatives
Identifies and leverages cross-marketing opportunities with local, regional, and state partners and constituencies
Develops a robust marketing data strategy to collect audience feedback and assess said feedback to gauge and evaluate the effectiveness and impact of marketing efforts; conduct research on current and future market trends
Collaborates with other department leaders to create marketing and communication strategies for LancasterHistory’s exhibitions, programs, and events
Collaborates with the Development department to help create and fulfill corporate sponsorship benefits and recognize donor, foundation, and/or grant support of initiatives and programs in marketing collateral
Supervises one full-time employee, and guides this employee in their work and tasks as assigned
Actively participates in the overall management of the organization by serving on Leadership Team and as an occasional On-site Administrator (eg. “manager on duty”)
Together with the Director of Operations, tracks marketing expenses, maintains or updates contracts with vendors, and creates an annual marketing budget
Represents LancasterHistory at public events to raise awareness of organization and offerings (i.e. tabling, networking, etc.)
Serves as a representative of the organization within the community and for media appearances
Supports the institutional commitment to elevating diversity and inclusiveness as a core value; and
Assists the Director of Operations and President & CEO in other duties as assigned or as they arise
Qualification
Required
A Bachelor's degree in marketing or related field (eg: communications, English, journalism)
At least 5 years of experience in direct-to-consumer marketing and communications, public media and relations, and brand management, ideally in a museum, education, or non-profit setting
Proven experience and success in the management and development of staff (supervisory responsibilities)
Experience in various areas of marketing, including: website management and analytics; social media; public relations; videography and/or photography; email marketing; design; and print marketing
Skilled at managing both high level strategy and logistical implementation
Proven ability to create and successful execute a marketing and communications plan
Excellent customer service, oral communication, and writing (grammar) skills
Superior interpersonal skills and experience working across departments
Commitment to inclusive and accessible practices that welcome, respect, and represent all communities
Demonstrated administrative and supervisory experience in previous positions
Excellent organizational and project management skills, with ability to self-direct, prioritize, and meet deadlines independently
Strong capacity to see and solve problems or create opportunity
High level computer skills, specifically with Windows PC and Microsoft O365
Knowledgeable and proficient in the use of various software and applications such as: Facebook, Instagram, YouTube, Zoom, Slack, LinkTree, Canva, MailChimp, WordPress, and Woocommerce
Preferred
Skilled user of Adobe Acrobat, Photoshop, InDesign, Illustrator, and/or Premiere Pro with capabilities to design and edit materials in house
Knowledgeable about social media trends with skills in video editing for Instagram Reels or TikToks
Previous experience with Blackbaud's Altru point of sale system
Previous experience working in non-profits, museums, or libraries
Benefits
Medical, dental, and vision insurance
Generous vacation and holiday allowance
Sick time
The ability to participate in a 401K or 403B retirement plan
Short-term disability
Company
LancasterHistory
LancasterHistory engages and educates the public about the people, places, and events that shaped Lancaster County within the broader context of the history of the Commonwealth of Pennsylvania and the United States of America.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase