Parts Town · 6 hours ago
HVAC Intergrated Marketing Manger (Hybrid)
Plattsburgh, NY
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $117K/yr
5+ years expParts Town is a fast-growing distributor of restaurant equipment, HVAC, and residential appliance parts. They are seeking a strategic and detail-oriented Integrated Marketing Manager to support marketing initiatives for their HVAC replacement parts category, focusing on increasing awareness and engagement among HVAC distributors and contractors.
CookingFood ProcessingLogisticsRestaurantsSupply Chain Management
Responsibilities
Execute integrated marketing campaigns to grow the HVAC parts category across Encompass and Parts Town, with a focus on the HVAC distributor audience
Develop cross-channel marketing assets (email, digital ads, social, events, trade shows) and collaborate with creative teams to produce landing pages, videos, sell sheets, infographics, and other content
Partner with web and eCommerce teams to optimize HVAC category pages, improve SEO, enhance merchandising, and support HVAC-focused digital tools and educational resources
Monitor digital performance metrics (traffic, engagement, conversions) and present insights, campaign results, and recommendations to internal stakeholders
Coordinate cross-functional efforts with category managers, sales, product, and supplier partners to ensure alignment and smooth campaign execution
Support business development with marketing materials, data insights, and strategic recommendations to help grow key customer relationships
Conduct ongoing research on HVAC/R market trends, customer needs, and competitive activity to inform future marketing initiatives
Qualification
Required
5+ year integrated marketing experience
solid understanding of different marketing channels and techniques with emphasis on digital and email marketing
comfortable juggling many different priorities at once and able to dig into the details
self-starter who can be strategic and execute with demonstrated marketing experience that drives results
flexible and adaptable to change
ability to speak your mind and provide input to drive to the right outcome
detail oriented, efficient, organized, self-starter, highly productive and collaborative approach to work
excellent communicator with great verbal and written communications skills
Preferred
previous experience within the HVAC/R space
willingness to go above and beyond, suggest new ideas and identify opportunities
ability to dig into a new opportunity, do the research and understand customers quickly
Benefits
Health insurance
Dental insurance
Vision insurance
401(k) with match
Employee assistance programs
Paid time off
Paid sick time off
Paid holidays
Paid parental leave
Professional development opportunities
Company
Parts Town
Parts Town is the fastest growing distributor of genuine OEM repair and maintenance equipment parts for the restaurant and foodservice.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Leonard Green & PartnersBerkshire Partners
2021-11-03Private Equity
2016-07-01Private Equity
2016-06-30Acquired
Leadership Team
Steve Snower
Chief Executive Officer
B
Bill Reedy
Founder
Recent News
2025-08-13
Company data provided by crunchbase