MedicareSchool.com · 12 hours ago
Direct Response Copywriter
Overland Park, KS
Full-time
Hybrid
Mid Level
$52K/yr - $77K/yrMedicareSchool.com is one of the largest education-first Medicare platforms in the country. They are seeking a direct response copywriter who will own all aspects of copywriting, responsible for creating high-converting content across various platforms including websites, ads, and email campaigns.
ConsultingEducationHealth Insurance
Responsibilities
You’ll be responsible for end-to-end direct response copy, including:
High-converting landing pages and website copy
Static ad copy (Meta, YouTube, display, advertorials, blog posts)
Video ad scripts (short-form + long-form)
Email campaigns (nurture, broadcast, transactional, retention)
SMS / text campaigns that don’t feel spammy
Direct mail copy (letters, postcards, inserts)
Campaign concepts, hooks, angles, and offers
You won’t just “write copy.”
You’ll think in funnels, intent, objections, and timing
You’ll constantly ask:
Where is this person mentally right now?
What are they afraid of?
What mistake are they about to make?
What would finally make them say, “Okay... I should look at this.”
After 30 days:
You understand our audience better than most of the company
You’re shipping copy weekly
You’re rewriting things that clearly aren’t pulling their weight
After 90 days:
You’re leading campaigns, not waiting for instructions
You’re proactively testing new angles and offers
Dialed into metrics and KPI’s and A/B testing to make incremental improvements
After 6–12 months:
Our messaging feels tighter, sharper, and more human
Conversion rates are up
Fewer words. More results
Qualification
Required
You're a direct response copywriter, not a brand poet
You care more about conversions than cleverness
You can write simply for older Americans without sounding condescending
You understand sales psychology (fear, urgency, trust, relief, status)
You like owning outcomes, not hiding behind committees
You can take feedback without spiraling
You're comfortable being wrong, fast
Preferred
Bonus points if you've written for: Financial services
Bonus points if you've written for: Insurance
Bonus points if you've written for: Healthcare
Bonus points if you've written for: Regulated industries
Bonus points if you've written for: High-volume lead gen
Extra bonus if you've worked alongside media buyers or sales teams and get how the whole machine works
Benefits
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
MedicareSchool.com
MedicareSchool.com provides an unbiased and education-focused service to individuals approaching medicare enrollment.
Founded in 2009
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joshua Musick, CFP
Chief Executive Officer
Marvin Musick
Co-Founder & Chief Educator
Recent News
2024-10-26
Company data provided by crunchbase