JW Marriott Nashville · 2 days ago
Dir - Marketing
Nashville Metro
Full-time
Onsite
Director/Executive
7+ years expJW Marriott Nashville is seeking a Director of Marketing to lead the creation and execution of their marketing strategy. This role involves managing the marketing team, developing annual marketing plans, and maximizing revenue through various initiatives and projects.
Hospitality
Responsibilities
Manages and takes part in the execution of marketing activities and team, along with the day to day management of team performance
Partners with Director of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives
Directs the marketing team and agencies while liaseing with corporate and Marriott team in the design, production, and dissemination of marketing materials both internal and external, taking into account ROI at all times
Manages website and works with agency to improve user experience and ROI from direct bookings
Directs all marketing initiatives, projects and collateral production to ensure that sales and marketing objectives are achieved and that revenue opportunities are maximized
Prepares and administers the departmental budget
Develops marketing tools such as brochures, videos, presentations, promotional materials, direct mail and tradeshow graphics for sales and convention services
Develops the internal cross-promotional marketing materials to maximize property wider revenue opportunities
Lead all SEO strategies to maximize awareness and revenues for the property
Responsible for the management of strategy and community development for all social media platforms both paid and organic for property and internal departments/outlets i.e. f&b and wellness
Partner with 3rd party PR Agency to maximize organic media coverage that positively markets the hotel and actively create partnerships for national promotional opportunities
Must have a local network of relationships that can be leveraged to establish partnerships and gain traction with local businesses, brands, entertainers, and influencers
Qualification
Required
Ability to speak, read, write and understand English
Professional demeanor appropriate for a luxury environment
At least 7 years of progressive experience in Marketing for a hotel or a related industry
Extensive knowledge of digital, email marketing, and events
Previous work with analytics platforms i.e. Google Analytics
Demonstrated skills in supervising a team
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals
Excellent communication skills, both verbal and written
Knowledge of all applicable federal, state and local health and safety regulations
Bachelor's Degree in Marketing, or related major required
Company
JW Marriott Nashville
Receive Nashville’s most attentive service at Downtown Nashville's premier luxury hotel located in the heart of Music City, adjacent to the Convention Center, just 2 blocks from Broadway and the Gulch. Discover breathtaking skyline views from every guestroom in the hotel plus "Nashville's Best Steakhouse" Bourbon Steak by Michelin-star chef Michael Mina.
Founded in 2018Nashville, Tennessee, US
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Sofia Pires
Executive Administrative Manager at JW Marriott Nashville | Executive Assistant to COO at Turnberry
Company data provided by crunchbase