McCANN New York · 22 hours ago
Freelance Strategy Director
New York, NY
Contract
Hybrid
Director/Executive
6+ years expMcCANN New York is seeking a Freelance Strategy Director to lead the development and leadership of strategic visions for clients. The role involves creating impactful strategies that drive growth and inspire creative work across various platforms while mentoring a diverse team of strategists.
AdvertisingAnalyticsB2B
Responsibilities
Develop strategies and major market initiatives for a variety of brands across a portfolio: you are able to‘land the plane’ and develop succinct, sharp strategic insights and stories
Stay on top of the business and cultural context around your brand (s), proactively coming to the table with challenges, opportunities and solutions
Contribute to the agency creative acceleration process: uncovering relevant data (consumer, cultural, category) that could be fueled for client business progress
Infuse your brand, digital, social, comms, data and experiential expertise into the briefing process to keep the brand at the forefront of culture
Be well versed in social platforms and exhibit an understanding of the consumer cultures that fuel them
Partner with your counterparts in Creative and Business Leadership, inspiring fresh, original ideas that are rooted in culture, and in human and business insight
Be adept at giving constructive creative feedback to ensure ideas breakthrough and are mapped to business and commercial opportunity, audience insight and impact
Develop relationships with counterparts in Business Leadership, Growth and with Clients, to drive business forward, stewarding creative ideas from theory to reality
Integrated approach via a range of tools and practices including Truth Central, Truth 2 Impact, McCann Content Studio and the Audience and Connections Practice
Embrace the role as manager and mentor: invest in the growth of your team and adapt development approach so that a diverse group of strategists can learn to grow, thrive and drive our business for today and tomorrow
You are confidently making the jump from manager to dept leader, as your colleagues and clients trust you to deliver and inspire consistently
You’re driving GROWTH: of the team, of clients business, of agency reputation and agency business
You demonstrate the power of ‘Yes&’- bringing integrated thinking to the table
A powerful storyteller: can command a room and land a story with ease
Consistently deliver proactive thinking and are sought out to enhance all aspects of the strategic and creative process
Conscious flexibility in your approach to strategy and development of the team
Strong manager who is comfortable with giving feedback (positive and negative) to make the work better and help the team grow
Qualification
Required
6 to 8+ years of relevant experience required, including previous agency experience
A track record of brilliant thinking that leads to unexpected, truly creative work
Culturally plugged in; nimble, inspired and scrappy gatherer of information
Crisp thinker and communicator – verbally, visually and in writing
Mastery of storytelling and presenting
Strength of conviction for your thinking, well balanced by an open ear and mind
See strategy as a team sport, drawing on your expertise and others' in brand, digital, social, comms, data, behavioral and experiential strategy…and whatever comes next
Collaborative with creative and account management leads, with partner agencies and clients
Versatile in modern strategy principles: creative, audience and business
Bachelor's degree in a relevant area required (not necessarily advertising)
Company
McCANN New York
McCann New York is a marketing and advertising company providing proprietary performance analytics, digital, and b2b marketing solutions.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Shayne Millington
Co-Chief Executive Officer
Jim Baller
EVP, CFO
Recent News
2025-10-31
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