LEGO Construction Co · 1 day ago
Director, US Marketing Planning & Operations
Boston, MA
Full-time
Hybrid
Director/Executive
$169K/yr - $254K/yrLEGO is seeking a Director of Marketing Planning and Operations to join their US Marketing Team. This role is critical in driving marketing effectiveness and operational collaboration across the US marketing organization to enhance strategic and commercial marketing plans.
ConstructionProject ManagementReal Estate
Responsibilities
Lead US Marketing Spend planning (i.e. budget) at the portfolio level to help deliver strategic and commercial marketing plans
Lead operational collaboration across USMLT (US Marketing Leadership Team) to improve connectivity and effectiveness
Provide cross-functional leadership as a core member of the Americas ICP (Integrated Customer Planning) team and the US Business Unit ICP to ensure proper Consumer Sales expectations, strategies, and marketing spend levels match business strategies
Continuously consult with Global teams on marketing planning, performance, and processes to use US examples as lead market recommendations
Ad-hoc analysis for leadership on marketing spend and efficiency levels to drive top investment decisions
Consult with US Marketing and brand management on strategic recommendation of input, where/what to spend, reviewing MS%, seasonality, Marketing objectives of spend and impact of spend on the short-term US demand plan
Coach US team on Audience Consumer Sales evaluation and strategies to improve Audience performance
Drive marketing effectiveness efforts together with the team, ensuring marketing decisions consider sales-cost ratio, optimizing marketing mix, short vs long term benefit, audience sufficiency, etc
Manage Marketing Planning Manager(s) in US who develop the detailed spend plan in MRM as well as actual results
Represent US in global marketing planning forums and projects as needed
Qualification
Required
Proven excellence in detailed long-term planning, business consulting, strategy development and portfolio management; global premium consumer brand or agency preferred
Strong people leadership experience, preferably in a global setting developing direct and indirect team members
Excellent partner management across all levels of an organization both internally and externally; effective communication style to drive influence
Strong commercial-centric approach with a strong ability to create compelling stories from complex data streams; continuous improvement approach ensuring that past findings and insights are embedded in future activities and processes
Experience leading and completing multiple projects (local and global) at one time, with the ability to problem solve while delivering sound recommendations
Ability & willingness to travel; expectation 4-6 trips per year, domestic and international
Previous experience working with / within a global marketing organization
Proven skill in navigating and delivering against 'stretch goals' in sophisticated organizational structures
Benefits
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Company
LEGO Construction Co
LEGO Construction Company’s building expertise includes first-hand knowledge of the public sector.
Founded in 2006
11-50 employees
Funding
Current Stage
Early StageRecent News
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