Bauer Hockey · 11 hours ago
Associate Brand Manager, Apparel
Exeter, NH
Full-time
Hybrid
Entry Level
1+ years expBauer Hockey is a well-established company known for its innovation in the hockey industry since 1927. They are seeking an Associate Brand Manager for Apparel who will assist with the execution and commercialization of their apparel product lines, collaborating with cross-functional teams to drive category strategies and analyze consumer insights.
Consumer GoodsManufacturingSporting GoodsSports
Hiring Manager
Becca Geiger
Responsibilities
Become the consumer insights and competitive market industry specialist to drive product line strategy and brand growth
Manage product line plan and pricing
Assist with managing the entire product lifecycle, including attaining volume, profit, margin dollars and share
Work as a part of a cross-functional team to execute the seasonal product launch plans, including the product development, sales, supply, and demand teams
Assist in obtaining information on sales history, market share and competitors
Develop a deep understanding of business dynamics, retailer trends & challenges, to identify growth opportunities
Validate selling stories, features and benefits and final product direction through consumer insight collection
Assist the Director to support sales through key account presentations, trade shows and retailer specific demand creation initiatives
Team data collection and reporting from GLP, SAP, intranet maintenance of GLP
Track competitive assessments including launches and pricing comparisons
Collaborate with the creation of product briefs outlining product performance requirements, target costs, wholesale and retail pricing, and unit forecasts
Manage samples and seasonal marketing photo shoots
Qualification
Required
BS or BA in Marketing, Business, or related field- or equivalent years of relevant and related experience
Minimum 1-3 years of experience in a business setting with brand management, strategic and analytical capabilities
Strong communication skills (written/verbal), including demonstrated ability to deliver effective presentations
Proficient in Microsoft Office (Word, Excel, and PowerPoint)
Strong organizational and analytical skills
Excellent information seeking skills and detail oriented with ability to seek creative viable solutions to any given situation
Adjust quickly to changing priorities and business needs, strong time management skills
Management, strategic and analytical capabilities
Ability to clearly articulate and monitor goals and objectives for cross-functional team
Detail-oriented, with ability to seek creative viable solutions to any given situation
Ability to work independently and cooperatively in a diverse group and fast-paced, dynamic environment
Travel as needed and/or required by essential job functions
Preferred
Knowledge of the hockey industry and a core understanding of the consumer
Knowledge of men's and women's licensed Apparel
Benefits
Eligible to participate in the Company’s annual incentive plan
401(k) plan with employer match
Paid parental leave
Employee discount program on apparel and gear
Casual & hybrid work environment
Company
Bauer Hockey
Bauer Hockey is the world's designer, developer, manufacturer and marketer of ice hockey equipment.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2008-02-21Acquired
Leadership Team
Sarah Huntington
Senior Manager, HR Business Partner
Recent News
2025-09-23
startupticker.ch
2025-09-18
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