Auburn University · 7 hours ago
Graduate Assistant - Athletics Marketing & Revenue Generation
Auburn, AL
Full-time
Onsite
New Grad
$1,250/mo - $1,250/moAuburn University is seeking a Graduate Assistant for Athletics Marketing & Revenue Generation to join their Marketing & Revenue Generation team. The role involves executing digital marketing strategies, managing content, and enhancing engagement across various digital platforms for Auburn's athletics programs.
EducationHigher EducationUniversities
Responsibilities
Execute and strategize digital marketing communications for various sports and other campaigns across email, web, and app
Build out weekly Auburn Tigers emails using Eloqua, our email marketing tool
Coordinate with the Director of Marketing & Revenue Generation on strategies to increase engagement and revenue via our athletics website and app
Upload and manage content including podcasts, videos, stories, images and more to AuburnTigers.com and the Auburn Tigers app
Record and measure data for all digital platforms including email, website/app, social media, etc
Develop marketing plans for Olympic sports in partnership with our Fan Experience and Communications teams
Represent the unit by attending sport-specific pod meetings and present weekly initiatives to the sport staff
Help lead and execute AU VIP initiatives ranging from website maintenance to facility tours and gameday activations
As part of the AU VIP program, must be able to stand/walk for the full entirety of gamedays and carry out other physical activities
Demonstrate the visual acuity necessary to operate job-related technology and equipment and to evaluate work for accuracy and quality
Ensure all assigned tasks are carried out in compliance with department, university, SEC and NCAA rules and regulations
Qualification
Required
Bachelor's degree or relevant experience in Public Relations, Business, Marketing, or another related field
Be in a degree-seeking program allowing tuition waiver (College of Education and MBA program not available)
Be registered for courses during each academic term of the assistantship
Satisfy the minimum load specifications of the individual departments and be making satisfactory progress toward the degree
Position requires a two-year commitment
Applicants selected for the position must then apply for and be accepted into the Auburn University graduate school
Acceptance into graduate school at Auburn University is required before candidate can officially be offered the position
Detail-oriented for accuracy of data and information
Highly organized and ability to balance multiple projects and deadlines
Strong initiative to solve problems
Extraordinary focus on customer service
Willing to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned task
Time commitment outside normal working hours
Relevant experience in marketing and social media
Benefits
Graduate school tuition waiver
Company
Auburn University
Auburn University is an institute of higher learning that offers undergraduate and graduate courses.
Founded in 1856
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$25.89MKey Investors
National Safety CouncilDENSO’s North America FoundationNational Institute of Food and Agriculture
2025-06-25Grant· $0.05M
2024-10-30Grant
2024-06-26Grant· $0.89M
Leadership Team
Kelli Shomaker
Sr. V-P for Business and Administration and CFO
Katherine Alldredge
Executive Support Specialist to VP Advancement & Chief Operations and Strategy Officer
Recent News
Verified Market Research
2025-11-07
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