DIRECTV · 2 days ago
Lead Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$111K/yr - $202K/yr
3+ years expDIRECTV is seeking a strategic, analytically minded Lead Product Marketing Manager to help define how we grow in an increasingly dynamic media and entertainment landscape. This role involves owning the full strategy cycle, generating data-backed insights, and translating findings into actionable recommendations. The successful candidate will connect market insights with strategic frameworks to drive measurable subscriber and revenue impact.
Digital EntertainmentFilmMedia and EntertainmentSportsTVTV Production
Responsibilities
Build rigorous, insight-led business cases—grounded in strong quantitative analysis—in partnership with analytics, finance, and cross-functional teams
Size market opportunities, forecast expected value, assess ROI, and recommend paths that maximize subscriber growth and long-term enterprise value
Develop clear, structured strategic plans that bridge insight and action, guiding teams across sales, product, marketing, and partnerships
Craft compelling executive-ready narratives that align stakeholders and drive decision-making across the organization
Shape acquisition strategies spanning distribution and sales channels, partner programs, audience targeting, and save-to-invest initiatives
Conduct deep consumer, competitive, and market analyses to identify growth opportunities and emerging risks across the TV/media entertainment and subscription ecosystem
Translate market signals and performance trends into strategic implications that inform channel, product, offer, and partnership decisions
Qualification
Required
MBA preferred but not required
Consulting background (strategy, management, or growth) combined with operating experience is highly valued
3 – 5 years of professional experience
Exceptional strategic thinking and numerical acumen, with the ability to structure ambiguous problems and derive meaningful insights from complex data
Experience applying market analysis, financial modeling, and insight development to shape strategy in subscription-based or membership-driven businesses
Strong communication and storytelling skills—able to turn analysis into compelling narratives for executive audiences
Ability to thrive in a fast-paced, remote-first environment, demonstrating ownership, adaptability, and a collaborative mindset
Preferred
Familiarity with the TV/media entertainment, telco, or broader media landscape strongly preferred
Company
DIRECTV
DIRECTV is an American digital entertainment services provider delivering sports, news, movies, family and local programming channels.
10001+ employees
H1B Sponsorship
DIRECTV has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (66)
2024 (52)
2023 (30)
2022 (82)
2021 (31)
Funding
Current Stage
Public CompanyTotal Funding
unknown2024-09-30Acquired
2013-08-29IPO
Leadership Team
Drew Groner
Senior Vice President, Head of Sales & Marketing
John Manganilla
Senior Director of Product Development, Video Content
Recent News
PCMag.com - Technology Product Reviews, News, Prices & Tips
2025-12-17
TV Technology
2025-12-11
The Hollywood Reporter
2025-12-10
Company data provided by crunchbase