Carmichael Training Systems · 1 day ago
Marketing Manager
Colorado Springs, CO
Full-time
Hybrid
Mid Level
$60K/yr - $75K/yr
3+ years expCarmichael Training Systems (CTS) empowers athletes to achieve extraordinary goals through professional coaching. The Marketing Manager will own and execute the marketing strategy to enhance CTS’s growth and athlete engagement, focusing on content, paid media, and partnerships.
SportsTraining
No H1B
Hiring Manager
Justin Rivard
Responsibilities
Oversee CTS’s annual marketing strategy, including budget development, channel planning, partnership renewals, and brand updates
Lead major initiatives throughout the year, including jersey design, Training Camp webpage development, product launches, events, and marketing campaigns
Refresh and optimize brand messaging, positioning, audience personas, email automation, and lead nurture flows
Monitor and analyze marketing performance across KPIs such as lead volume, conversion rates, CAC, attribution, retention, and long-term customer value; use insights to guide improvements
Manage the monthly content ecosystem—blogs, YouTube, podcasts, newsletters—and ensure deadlines and quality standards are met
Review analytics to identify top-performing content and adjust content strategy accordingly
Refresh paid media creative and copy; continuously optimize ad campaigns across Facebook, Instagram, and Google
Lead weekly marketing meetings to evaluate content, align priorities, and discuss performance trends
Maintain and update website pages, landing pages, and plugins; support CRM upkeep and troubleshoot membership or website issues as needed
Create and schedule marketing emails and daily social media posts that reflect CTS’s brand voice and storytelling approach
Support content capture at events and collaborate with internal/external partners to produce high-quality assets
Identify and evaluate new partnership opportunities; develop new lead-generation tools and assets
Set up new products and offers within the CRM and ensure they are integrated into the broader marketing ecosystem
Qualification
Required
Oversee CTS's annual marketing strategy, including budget development, channel planning, partnership renewals, and brand updates
Lead major initiatives throughout the year, including jersey design, Training Camp webpage development, product launches, events, and marketing campaigns
Refresh and optimize brand messaging, positioning, audience personas, email automation, and lead nurture flows
Monitor and analyze marketing performance across KPIs such as lead volume, conversion rates, CAC, attribution, retention, and long-term customer value; use insights to guide improvements
Manage the monthly content ecosystem—blogs, YouTube, podcasts, newsletters—and ensure deadlines and quality standards are met
Review analytics to identify top-performing content and adjust content strategy accordingly
Refresh paid media creative and copy; continuously optimize ad campaigns across Facebook, Instagram, and Google
Lead weekly marketing meetings to evaluate content, align priorities, and discuss performance trends
Maintain and update website pages, landing pages, and plugins; support CRM upkeep and troubleshoot membership or website issues as needed
Create and schedule marketing emails and daily social media posts that reflect CTS's brand voice and storytelling approach
Support content capture at events and collaborate with internal/external partners to produce high-quality assets
Identify and evaluate new partnership opportunities; develop new lead-generation tools and assets
Set up new products and offers within the CRM and ensure they are integrated into the broader marketing ecosystem
A strategic and creative marketer who also loves rolling up your sleeves to execute
Highly organized, detail-oriented, and comfortable managing multiple priorities
Analytical and data-driven—motivated by improving performance and ROI
Experienced in content strategy, paid media, CRM/email marketing, and brand development
Proactive and resourceful: you solve problems, identify opportunities, and move quickly
Passionate about endurance sports and able to write, speak, and create content that resonates with athletes
Comfortable collaborating with leadership and coaches in a fast-paced, entrepreneurial environment
Preferred
3+ years of experience in digital marketing, brand management, or performance marketing (preferably in fitness, sports, or coaching)
Familiarity with CRM systems, email automation tools, and marketing analytics platforms
Experience managing paid media campaigns across Meta and Google
Strong copywriting and content creation skills
Experience working with small teams where you own both strategy and execution
Benefits
Health Benefits
401(k) With Company Match
Flexible Paid Time Off
Company
Carmichael Training Systems
Carmichael Training Systems offers products, services, and content for the endurance coaching industry.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2002-09-30Series Unknown
Leadership Team
Jeffrey Pierce
Chief Executive Officer
Company data provided by crunchbase