Bauer Hockey · 10 hours ago
New Business Strategist
Exeter, NH
Full-time
Hybrid
Mid Level
3+ years expBauer Hockey is a leading global sports brand dedicated to enriching life experiences through sports. They are seeking a New Business Strategist to work alongside brand teams to identify and incubate ventures that fuel growth in new areas for their iconic brands.
Consumer GoodsManufacturingSporting GoodsSports
Hiring Manager
Becca Geiger
Responsibilities
Identify emerging trends, technologies, and category disruptions within strategic domains that are adjacent or Hockey and Lacrosse hardgoods
Partner with and/or consult insights leader to conduct primary and secondary research (surveys, interviews, desk research, social listening) to uncover customer needs, pain points, and behaviors
Translate insights into clear problem statements that guide new business concepts
Design and execute lean experiments: consumer/retailer feedback, with the skillset to conceive of and create web-based tools to test and capture feedback on new ideas (e.g., prototype testing, A/B tests, usability studies, and pilots)
Convert findings into actionable recommendations
Collaborate with internal and external product and design teams to shape pilot requirements grounded in validated insights
Distill complex research into compelling narratives that drive data-driven decision-making
Build insight repositories, dashboards, and knowledge hubs to foster organizational learning
Develop market sizing (TAM), growth forecasts, and commercialization paths
Quantify and prioritize plays: Size value; develop theses with targets and proof plans
Assess operational models (build, buy, partner) and prioritize ideas based on feasibility, strategic fit, and value potential
Frame strategic choices: recommend product/pricing/comp/policy change requests with supporting economics and risk perspectives
Enable decisions & execution: prepare decision briefs & handoff packages
Qualification
Required
BS in Business, Marketing, Economics, or related field- or equivalent years of relevant and related experience; MBA is a plus
3+ years of experience in management consulting or strategy roles. Experience with CPG, manufacturing, retail or apparel a plus
Proven ability to synthesize insights into actionable strategies and influence stakeholders at all levels of the organization
Familiarity with market research methods, competitive analysis, and early-stage business modeling
Strong analytical skills with proficiency in Excel and comfort with data-driven decision-making
Excellent communication and storytelling skills to translate complex insights into clear narratives
Ability to work in a fast-paced, dynamic environment
Adjust quickly to changing priorities and business needs
Travel as needed and/or required by essential job functions
Preferred
Passion for Hockey & Lacrosse is a plus, but strategic thinking and growth mindset are essential
Experience applying AI tools / workflows to business development activities to maximize efficiency
Benefits
Participate in the Company’s annual incentive plan
401(k) plan with employer match
Paid parental leave
An employee discount program on apparel and gear
Casual & hybrid work environment
Company
Bauer Hockey
Bauer Hockey is the world's designer, developer, manufacturer and marketer of ice hockey equipment.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2008-02-21Acquired
Leadership Team
Sarah Huntington
Senior Manager, HR Business Partner
Recent News
2025-09-23
startupticker.ch
2025-09-18
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