Head of Corporate and Portfolio Marketing jobs in United States
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Accertify, Inc. · 4 days ago

Head of Corporate and Portfolio Marketing

Accertify, Inc. is a leading unified risk decisioning platform trusted by major global companies. The Head of Corporate and Portfolio Marketing will drive brand strategy and oversee various marketing initiatives to position the company as a leader in the fraud and payments ecosystem.

Credit CardsE-CommerceFraud DetectionInternetPaymentsSecurity
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Responsibilities

Define and execute the corporate brand strategy to strengthen market positioning to build awareness, shape perception, and create brand preference
Oversee external brand activation and partner with HR on internal brand activation
Develop comprehensive “Brand House” or messaging frameworks that articulate our vision, differentiation, and value proposition
Oversee analyst relations and shape analyst strategy
Build and maintain strong relationships with industry analysts to influence the influencers and drive market perception
Manage participation in key analyst reports and ensure accurate representation of our solutions
Oversee and lead PR strategy to generate share of voice and establish Accertify as a resource for media and journalists
Oversee and cultivate relationships with media outlets and manage press opportunities
Oversee organic social media programs to drive engagement and brand advocacy
Ensure consistent brand and product messaging across all digital channels
Oversee and ensure the creation of comprehensive Marketing “BOMs” (Bills of Materials) in partnership with Sales Enablement and Sales Leadership
Develop go-to-market strategies for our product portfolio, aligning with sales and product teams
Create compelling, persona-specific solution narratives and enablement materials for client-facing teams
Craft high-impact content that positions the company as an innovator applying AI and Machine Learning to fraud prevention and payment optimization
Drive executive visibility through speaking engagements, blogs, and industry events

Qualification

Portfolio MarketingAnalyst RelationsPublic RelationsBrand StrategyPayments Industry KnowledgeLeadership SkillsStorytellingSocial Media StrategyExecutive PresenceMBA Preferred

Required

15-20 years in marketing, leading Portfolio Marketing or Analyst Relations, and a proven track record in Product/Solution storytelling
Deep understanding of the payments industry, online e-commerce, fraud detection, or cyber risk management, including trends, competitive landscape, and regulatory landscape
Exceptional leadership skills, with a proven track record of building high-performance Corporate or Portfolio Marketing teams
Ability to translate complex solutions into clear, compelling narratives
Expertise in analyst relations, public relations, social media, and brand strategy
Strong executive presence and ability to influence senior stakeholders
Education: Bachelor's degree, MBA preferred

Benefits

Medical, dental, and vision coverage for you and your family.
Paid time off, holidays, and personal days to maintain work-life balance.
We offer competitive compensation, performance-based rewards, and local retirement or savings plans where applicable, along with financial education resources.
Training programs, mentorship opportunities, and growth potential within the company.
Mental health resources, fitness perks, and wellness programs.
Commuter benefits, employee discounts, and company-sponsored events.

Company

Accertify, Inc.

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Expertise. Experience. Trust.

Funding

Current Stage
Late Stage
Total Funding
$7.13M
Key Investors
Intel Capital
2024-01-16Acquired
2010-05-04Series Unknown· $0.7M
2009-06-06Series B· $2.43M

Leadership Team

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Michael Mallon
Director - Global Product Management
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Thomas Doner
Director - Solution Consulting
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Company data provided by crunchbase