SalaryGuide · 8 hours ago
Director, Social Media
United States
Full-time
Remote
Director/Executive
$110K/yr - $130K/yr
7+ years expSalaryGuide is a marketing-focused career platform seeking a Director of Social Media. The role involves owning the agency's organic social strategy and content, overseeing the development of social posts, and collaborating with internal teams to create high-performing content.
Marketing & Advertising
Hiring Manager
Dmitrii Anikin
Responsibilities
Owning Agency Organic Social Strategy & Content, including: Defining and owning the organic social strategy for the agency across all social channels, including creating and maintaining a content calendar and setting priorities, standards, and direction aligned to brand, marketing, and business goals
Overseeing the development of consistent, diversified social posts that include static images, carousels, and short-form video to support business goals and talent acquisition
Translating agency POVs, thought leadership, cultural moments, and wins into compelling, platform-native social stories
Staying current on social platform trends, formats, and algorithm shifts, including experimenting with new formats and channels
Defining and evolving success metrics for Wpromote’s social presence across awareness, engagement, and brand and business impact
Setting priorities and making tradeoff decisions across social initiatives to ensure focus, quality, and sustainable execution within a lean team
Acting as a creative lead and hands-on contributor, particularly for social video content (e.g., LinkedIn video, Instagram Reels)
Partnering with internal teams and leaders to capture authentic, high-performing content, including filming, direction, and editing when needed
Qualification
Required
7–10 years of experience in organic social media, with at least 3+ years in a senior- or director-level role
Proven experience leading organic social strategy for a brand or agency (internal brand experience strongly preferred)
Strong hands-on content creation experience, including social video (concepting, directing, and/or editing)
Deep expertise in LinkedIn and Instagram, with experience across TikTok, Snap, and other video-based social platforms, including platform-native formats and best practices
Experience building or managing employee advocacy and/or executive social programs
Strong strategic thinking skills paired with a willingness to roll up your sleeves and create
Exceptional written and verbal communication skills, with the ability to adapt tone across audiences and platforms
Comfort partnering with senior leaders and providing clear, confident social guidance
Benefits
Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Company
SalaryGuide
SalaryGuide.com is the industry's first dedicated career platform for marketing professionals.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase