Ceros · 13 hours ago
Sr. Manager, Web Growth & Conversion Optimization
United States
Full-time
Remote
Senior Level
$130K/yr - $160K/yr
7+ years expCeros is a company that helps brands create engaging digital experiences through their platform. They are seeking a data-driven and creative growth marketer to take ownership of their website, optimizing it as a revenue-generating engine and driving traffic into qualified leads.
AdvertisingContent CreatorsContent MarketingGraphic DesignSoftware
Hiring Manager
Lindsey Cappetta Maffei
Responsibilities
Own the strategy and performance of the Ceros B2B website, driving sign-ups, demos, pipeline, and revenue
Use data to optimize site structure, messaging, SEO, speed, and conversion paths
Use data to prioritize a global web roadmap, balancing "keep the lights on" maintenance with high-impact growth initiatives
Partner cross-functionally to ensure the site reflects Ceros’s positioning and drives demand
Test inventive pathways to drive the right users into our Product-Led Growth (PLG) motions
Map the end-to-end journey from first click to closed-won. Identify leaks in the funnel, specifically where high-quality leads drop off, and deploy rapid experiments to fix them
Leverage AI and emerging technologies to modernize how we identify intent and increase lead conversion (e.g., Deanonymization, Chat, dynamic personalization)
Drive a rigorous culture of experimentation, from ideation to launch, to identify scalable, repeatable growth levers
Own the "Source of Truth" performance reporting for the website, creating dashboards that track conversion rates, traffic quality, bounce rates, and pipeline attribution
Translate complex datasets into clear, actionable insights for leadership. Tell the story of •why• a test won or lost and what we learned from it
Act as the connective tissue between Marketing, Creative, and external agency partners. Partner closely with Product Marketing on messaging, Creative to ensure designs meet performance standards, Content on SEO-driven copy, and Sales/RevOps on lead quality and handoff processes
Manage key marketing technologies related to the web (e.g., Google Analytics, Google Optimize/VWO, Hotjar)
Qualification
Required
7+ years of experience in Growth Marketing, CRO, or Web Strategy, ideally in a B2B SaaS environment
Deep proficiency with A/B testing methodologies and tools (Optimizely, VWO, Google Optimize, Mutiny, etc.)
Expert-level knowledge of web analytics platforms (Google Analytics 4, Mixpanel, Heap) and the ability to derive actionable insights from raw data
Strong understanding of user experience principles, information architecture, and persuasive design
Experience working in headless CMS environments (Contentful, Strapi), including component-based content modeling
You have successfully scaled inbound funnels using tactics that translate into measurable pipeline, not just vanity metrics
A strong grasp of emerging channels like AEO & GEO
Benefits
Global remote-first organization
Stock options
Premium health insurance
401K matching
Paid parental leave after a year of employment: 16 weeks for primary caregivers, 4 weeks for secondary caregivers
Flexible vacation days
Paid Sick days
Stipend for your home office setup
Excellent gear (Macbook Air, external monitor, etc.)
Stipend towards experiences in which Cerosians can collaborate, educate, and create social connections with one another
Unlimited access to co-working spaces around the globe
Company
Ceros
Ceros is a cloud-based interactive content creation platform for marketers and designers.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$133.45MKey Investors
Sumeru Equity PartnersGreenspring AssociatesGrotech Ventures
2020-07-23Private Equity· $100M
2019-02-28Series C· $14M
2016-08-02Series B· $11M
Leadership Team
Matt Wellschlager
Chief Operating Officer (and other executive roles)
Jamie Gier
Chief Marketing Officer
Recent News
Search Engine Journal
2024-12-03
Company data provided by crunchbase