Mississippi Public Broadcasting · 2 days ago
Marketing Manager
Jackson, MS
Full-time
Onsite
Senior Level
5+ years expMississippi Public Broadcasting is committed to delivering quality programming and engaging content that informs, educates, and inspires our community. They are seeking a dynamic and experienced Marketing Coordinator to develop, coordinate, and execute marketing campaigns to elevate their brand in an evolving media landscape.
AdvertisingBroadcastingMedia and EntertainmentNews
Responsibilities
Create and execute comprehensive marketing and communication strategies that support business objectives and drive audience engagement based on data driven strategies
Oversee the station’s brand identity and ensure consistent messaging across all channels, including print, digital, social media, on-air promotions, and community outreach
Plan and manage integrated marketing campaigns that effectively promote programming, events, and initiatives while measuring their impact against KPIs
Collaborate with internal teams to develop compelling content for Fine Tuning, MPB’s print and email newsletter products that resonates with diverse audiences and reflects our mission
Stay ahead of industry trends, analyze competitive landscape, and identify opportunities for innovation and growth
Build and maintain relationships with community partners, sponsors, media, and other stakeholders to enhance visibility and support for the station
Work with other departments and communications team to plan and manage logistics surrounding MPB community events
Qualification
Required
Create and execute comprehensive marketing and communication strategies that support business objectives and drive audience engagement based on data driven strategies
Oversee the station's brand identity and ensure consistent messaging across all channels, including print, digital, social media, on-air promotions, and community outreach
Plan and manage integrated marketing campaigns that effectively promote programming, events, and initiatives while measuring their impact against KPIs
Collaborate with internal teams to develop compelling content for Fine Tuning, MPB's print and email newsletter products that resonates with diverse audiences and reflects our mission
Stay ahead of industry trends, analyze competitive landscape, and identify opportunities for innovation and growth
Build and maintain relationships with community partners, sponsors, media, and other stakeholders to enhance visibility and support for the station
Work with other departments and communications team to plan and manage logistics surrounding MPB community events
Preferred
Bachelor's degree in Marketing, Communications, or a related field
5 to 7+ years of experience in marketing and communications, with a focus on public media, or non-profit sectors
Proficiency in Adobe Creative Suite and Microsoft 365 Office Suite
Knowledge of Constant Contact, or similar email marketing platform, as well as Sprout Social or similar scheduling social platforms
Company
Mississippi Public Broadcasting
Mississippi Public Broadcasting is a broadcasting and media production company.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase