Sentara Health · 1 day ago
Senior Customer Development Advisor
Virginia Beach, VA
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expSentara Health is a leading healthcare organization, and they are seeking a Senior Customer Development Advisor. This role is responsible for maximizing customer lifetime value through marketing strategies and campaigns while collaborating with cross-functional teams to adapt to market changes and achieve strategic goals.
Hospital & Health Care
Responsibilities
Responsible for overseeing and maximizing customer lifetime value through the creation of marketing strategies and the execution of campaigns that generate new revenue and enhance existing revenue streams in alignment with the company strategic plan
Must have a strong understanding of population and market segmentation, predictive modeling, forecasting, scenario planning, and works with cross-functional teams to prioritize requirements and create process flows
Develops predictive models to provide population-level campaign forecasting and media mix, lead generation and customer acquisition, customer fulfillment and retention, and tracks campaign performance
Aligns with the customer, must be able to quickly respond to customer and market changes, and adapt to the evolving needs of the organization
Partners with the regions in the development of population-based customer development and marketing strategies to achieve market goals in support of the Sentara strategic plan
Creates a team environment that encourages cooperation, collective problem-solving, and participative decision-making
Qualification
Required
Bachelor's level degree Required
Master's degree preferred (Marketing or Business Administration with 8-10+ years of experience in strategic marketing planning and execution
Strong proficiency analyzing business processes and translating them into effective CRM solutions
Demonstrated ability in working with CRM platforms and related technology
Experience in successfully developing and implementing strategic marketing plans, market analysis, financial analysis, budget planning across multiple business units
Experience in high technology marketing and digital marketing is required
Familiar with relational database concepts and SQL
Experience implementing CRM applications
Strong written and verbal communications skills are required
Solid knowledge of healthcare industry is desired
Must be willing to travel
Benefits
Medical, Dental, Vision plans
Adoption, Fertility and Surrogacy Reimbursement up to $10,000
Paid Time Off and Sick Leave
Paid Parental & Family Caregiver Leave
Emergency Backup Care
Long-Term, Short-Term Disability, and Critical Illness plans
Life Insurance
401k/403B with Employer Match
Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
Student Debt Pay Down – $10,000
Reimbursement for certifications and free access to complete CEUs and professional development
Pet Insurance
Legal Resources Plan
Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met.
Company
Sentara Health
Sentara Health, an integrated, not-for-profit health care delivery system, celebrates more than 135 years in pursuit of its mission - "we improve health every day." Sentara is one of the largest health systems in the U.S.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Dennis Matheis
President & CEO
Howard Kern
CEO Emeritus Sentara Health
Recent News
2025-09-17
The Virginian-Pilot
2025-07-24
Company data provided by crunchbase