Wells Enterprises · 1 day ago
VP Sales & Customer Development - Walmart Account
1714 SW Commerce Dr, Bentonville, AR, 72712, US
Full-time
Onsite
Director/Executive
10+ years expWells Enterprises is a leading company in the consumer packaged goods industry, and they are seeking a VP of Sales & Customer Development for the Walmart account. This role involves strategic leadership and accountability for delivering the P&L for Walmart, managing customer relationships, and driving business growth through effective planning and execution of marketing strategies.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Leads and champions the strategic partnership with one of Wells’ top customers, Walmart. Provides thought leadership to grow the ice cream category through collaborative Top to Top Meetings, quarterly JBP meetings, and new item/innovation launches. Manages and penetrates Walmart at all levels, develops relationships with key decision makers to influence business decisions and enable Wells to achieve its objectives
Creates the 3-5 years strategic vision and develops and executes business plans for Walmart account to achieve stable, long-term growth and profitability. Develops a thorough understanding of the market trends, omni-channel retail environment, competition and is able to articulate a unique selling proposition that positions Wells as a leader. Directs long and short-term customer marketing plans, drives omnichannel and shopper capability to accelerate sales, and builds on shopper insights and market analytics
Ownership for Walmart P&L and effectively manage to accomplish assigned financial objectives. Accountable for monthly KPI and annual KPI including in stock, fill rates, POS, Margin and other metrics as part of the Walmart monthly scorecard
Develops and manages trade fund annual plans and budgets within corporate approved boundaries to provide needed volume growth. Sell-in agreed pricing, negotiate terms and supervise execution with excellence. Develops and executes distribution and promotional strategies to enhance proper product positioning and selling and to achieve sales and profitability goals
Creates budget for assigned functional areas and ensures that the team operates within the established budget and annual business plan. Ensures that controls are maintained to measure sales spending
Develops relationships with senior management across all departments within Wells to understand needs and opportunities of the business
Partners across functions including sales, supply chain, replenishment, category management, customer development, and finance to deliver the KPIs for Walmart and for the company
Effectively leads cross-functional customer team. Builds strong, effective high-performance teams. Influences and motivates for strong performance. Improves the performance of others through coaching/feedback. Strengthens the quality of talent through assessment, selection and placing the right people in the right positions. Identifies and develops future leadership and improves overall bench strength. Consistently makes good people decisions regarding recruitment, promotion, and assessment and possesses the ability to make tough but fair decisions
Qualification
Required
BS/BA required
Sales leadership experience
10+ years of CPG industry experience
Walmart account experience
Knowledge of the Walmart business
Category and brand knowledge
Proven track record in sales planning
Forecasting and customer P&L management
Solid analytical skills
Strategy development and implementation
Leadership and negotiation skills
People leadership and development
Strong written and verbal communication skills
Ability to provide strategic direction in a deadline driven environment
Excellent executive presence that showcases poise, maturity and establishes credibility and gains trust internally and externally quickly
Persuasive leader who can influence customer with storytelling and negotiate terms towards a win-win solution
Ability to partner with cross-functional leaders and collaborate to achieve enterprise objectives
Energetic leader that is able to inspire and engage teams across all levels
Ability to oversee major projects, often time-sensitive, balancing competing priorities, working independently, and working with senior executives
Ability to drive branded growth while managing Private label business to balance growth & profitability
Foster a positive work culture while promoting high accountability & sense of ownership within team
Preferred
MBA or equivalent degree preferred
Company
Wells Enterprises
Wells Enterprises produces and markets ice creams and frozen treats.
1001-5000 employees
H1B Sponsorship
Wells Enterprises has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2022 (3)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2022-12-07Acquired
Leadership Team
Allison Burke
Human Resources Business Partner II
Brian Ardillo
HR Business Partner II
Recent News
Food Business News
2025-10-10
Company data provided by crunchbase