Amylu Foods · 21 hours ago
Brand Director
Chicago, IL
Full-time
Onsite
Director/Executive
$100K/yr - $160K/yr
8+ years expAmylu Foods is a high-growth, natural CPG company seeking an experienced Brand Director to oversee their brand and drive growth in the better-for-you protein space. This role involves end-to-end brand leadership, including strategy, storytelling, and integrated campaigns, while collaborating with various teams to ensure brand consistency and market presence.
Food and BeverageFood ProcessingSales
Hiring Manager
Tom Laing
Responsibilities
Own Amylu’s brand strategy, positioning, and ongoing evolution within the better-for-you protein category
Serve as the steward of Amylu’s visual identity, voice, and messaging across campaigns, PR, social, and experiential
Translate product truth — clean ingredients, protein content, nutrition, and flavor — into clear, compelling brand storytelling that resonates with modern consumers
Ensure brand consistency while allowing flexibility to evolve with category trends, retailer needs, and consumer behavior
Lead integrated brand and product campaigns from brief through launch and optimization across retail, organic social, PR, influencer, and experiential
Partner with the Shopper team on the annual and quarterly brand marketing calendar, aligning innovation launches, seasonal moments, and retailer priorities
Partner with Sales and Shopper Marketing to ensure strong on-shelf storytelling, launch support, and brand presence in-store and online
Define and execute Amylu’s brand activation strategy, including trade shows (e.g., Expo West, AMC), sampling programs, events, partnerships, and community engagement
Lead organic social and influencer strategy to drive education, appetite appeal, engagement, and advocacy
Partner with PR to drive earned media, product placement, and cultural moments that build awareness and credibility in the food and wellness space
Partner with the Creative Director to plan and execute brand photoshoots and content production (campaign, lifestyle, product), ensuring strong creative direction, timelines, and budget management
Lead PR, social, and experiential agencies with a clear point of view and high executional standards
Ensure all creative work balances appetite appeal, clarity, compliance, and brand consistency
Own brand and top-of-funnel marketing budgets, allocating resources strategically to support growth and brand health
Define KPIs for brand awareness, trial, engagement, and contribution to velocity and innovation performance
Use data, insights, and retail feedback to refine campaigns and improve impact over time
Lead, coach, and develop brand, social, and experiential team members, fostering strong performance, growth, and accountability
Collaborate closely with Marketing, Sales, R&D, and others to align brand initiatives with launches, retail strategy, and operational realities
Act as a confident brand leader internally — influencing cross-functionally and making thoughtful, decisive calls
Qualification
Required
8–12+ years of experience in brand marketing or integrated marketing, ideally within food & beverage, CPG, or better-for-you brands
Proven experience owning brand strategy and translating it into successful campaigns, launches, and retail-relevant activations
Deep understanding of modern food brand building — including social, influencer, experiential, and earned media
Strong creative taste with the ability to tell clear, compelling product-led stories
Data-driven and commercially minded, with comfort measuring brand impact and performance
Experienced people leader and agency partner who elevates work through clarity, trust, and accountability
Thrives in fast-paced, growth-stage environments where priorities evolve
Passion for food, nutrition, and how consumers shop, cook, and eat
Company
Amylu Foods
Amylu Foods is a food production company in Chicago, Illinois.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-08-07Private Equity
2025-08-07Acquired
Leadership Team
Steven Zoll
Chairman & CEO
Mike McGuire
Chief Operating Officer
Recent News
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