Dominium · 4 hours ago
Director of Marketing Lease-Up - Remote
United States
Full-time
Remote
Director/Executive
$100K/yr - $112K/yrDominium Management Services, LLC is a respected leader in affordable housing development and management. The Director of Marketing Lease-Up oversees marketing and lease-up strategies for a portfolio of properties, ensuring effective advertising, budget management, and occupancy goals are met.
Commercial Real EstateLeasingProperty ManagementReal Estate
Responsibilities
Responsible for the advertising, marketing material, and budget aspects of the lease-up portfolio of Dominium-managed properties
Serves as a Partner with the Property VP’s to assess the lease up portfolio’s day to day marketing operations, budgetary goals, and current/future occupancy trends. This includes but is not limited to utilizing the Yardi reports, digital results, website data, Google analytics and internal reporting
Responsible for making recommendations for all aspects of marketing as it relates to the successful lease-up phase. To include digital, spend, signage, email marketing, and outside digital campaigns
Reviews Partnership Checklist with VP/Regional Manager/Area Manager partners on a consistent basis as scheduled by both MC and RM/AM partner. Monitor occupancy goals, traffic, closing ratios, traffic source effectiveness, concessions and lease expirations. Evaluate product positioning in the market. Review monthly comparable market survey. Recommend pricing adjustments and concession use as needed
Analyzes the effectiveness of each marketing or advertising source by reviewing traffic reports, Yardi reports. Make recommendation for adjustments as needed. Notify site staff of changes and provide copy of ad changes for each marketing campaign
Oversees the collection of bids for outside vendor projects including but not limited to signage and printing
Reviews print ad campaigns with VP based on calendar deadlines for each source. Submit ad request changes, follow proofing procedures for the source. Monitor budget component for the ad source per site
Meets with vendors as needed to review proposals for new opportunities and determine cost effectiveness. Present opportunities to VP with suggestions on use and effectiveness
Evaluates and approves or declines new opportunities received from vendors and (event planning, e-marketing, print ads, etc.) as needed
Oversees activities within their assigned portfolio, including site visits, travel plans, review of MAR, DMR, Who’s Calling, Yardi, shop reports, advertising activities, and internet promotion
Negotiates bulk advertising, media, and marketing vendor pricing with approved vendors for both site contracts and management contracts. Obtain VP approval for Management or Multi-site contracts and RPM/AM approval for site contracts before signing contract
Ensures print deadlines are met by each marketing coordinator for monthly/quarterly print publications and ad changes for sites and DMS management ads. Deadlines are issued by the vendor and are tracked using Outlook
Evaluates all marketing spend for effective lead generation and effectiveness and provides monthly reporting on efficacy of marketing efforts
Meets weekly to report on what marketing tactics are successful. Speak to Project Partners regarding the projected goals
Assists with preparing the property for occupancy by completing unit punches, if applicable, coordinating move-in schedules, purchasing move-in gifts, and executive move-in appointments
Circulates updated marketing/vendor information
Performs other projects and duties as assigned by Manager
Qualification
Required
Property Management experience, specifically in lease-ups
Excellent knowledge of marketing concepts as applied to consumers
Excellent verbal and written communication skills. Ability to communicate in English clearly with others orally and in writing
Able to present in large and small groups (3-100)
Proficient computer skills in Word, Excel, Outlook, Internet Explorer
Strong organizational skills and the ability to manage several competing projects simultaneously
Must have a valid driver's license and ability to drive a motor vehicle
Benefits
Incentive bonus program
Training and development programs
Career growth and community volunteer and outreach programs
Comprehensive benefits package for eligible employees
Basic Life and AD&D
Employee, Spouse and Child Supplemental Life and AD&D
Short and Long-Term Disability insurance
Medical, Dental and Vision coverage
Optional Health Savings Accounts
Medical and Dependent Care Flexible Spending Accounts
Voluntary Benefits (Accident, Critical Illness, Whole Life)
Employee Assistance Program
401(K) plan
Health and Financial Wellness Programs
Paid Time Off including Paid Holidays and Floating Holidays
Paid Parental Leave
Education Reimbursement
Employee Recognition
Dominium Employee Emergency Fund
Company
Dominium
Founded in 1972, Dominium is a purpose-driven leader in affordable housing, dedicated to addressing the nation’s housing crisis through lasting and impactful solutions.
Founded in 1972
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
R
Reba Will
Vice President of Compliance
R
Ryan Bosolet
Vice President Operations
Recent News
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