Élan · 18 hours ago
Social Media & SEO Specialist
Élan partners with leading private equity companies and legal service organizations to provide consulting services. The Social Media & SEO Specialist will support the media team by driving organic search and social strategies, maintaining relationships with partners, and executing SEO strategies for clients.
AdvertisingBrand MarketingConsultingDigital Marketing
Responsibilities
Develop and execute organic social media strategies aligned with overall marketing goals
Oversee the development of engaging and shareable organic content across various platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
Build and maintain a strong online community by responding to comments, reviews, and messages in a timely and professional manner
Monitor competitor activity to identify opportunities for growth
Conduct SEO audits and keyword research to identify content optimization to improve client visibility in search results
Research and execute AEO and GEO strategies to enhance visibility in AI-driven search results
Track and analyze organic search and social media performance metrics to evaluate effectiveness and identify opportunities for improvement
Stay up-to-date on the latest social media trends and best practices
Qualification
Required
Minimum of 3 years of experience in organic social media marketing and SEO strategy
Bachelor's degree in Marketing or Mass Communication
Proficient in the Microsoft Office suite (Excel, Word and PowerPoint) and Google Docs Editors suite
Minimum of 2 years of experience using design software such as Canva and the Adobe Creative Suite (Illustrator, Photoshop, After, etc.)
Excellent written communication skills with a demonstrated ability to craft clear, concise, and engaging content
Presented research on technology, marketing, and its influence on consumer behavior
Strong communication, project management, time management, and analytical skills required
Detail-oriented, very organized, a multi-tasker and able to work well under pressure
Collaborative leadership style, team-oriented; brings professionalism and business acumen in all aspects of your work
The self-motivation to complete multiple tasks and projects on time