Associate Director, Consumer Marketing - Parkinson's Disease jobs in United States
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AbbVie · 2 days ago

Associate Director, Consumer Marketing - Parkinson's Disease

AbbVie is a company focused on discovering and delivering innovative medicines and solutions for serious health issues. The Associate Marketing Director will lead strategy and tactic development to drive key consumer marketing initiatives, ensuring effective marketing strategies are executed and aligned with business objectives.

BiotechnologyFinancial ServicesHealth CareMedicalPharmaceuticalVenture Capital
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Collaborate with the Marketing Director and business leaders to build, manage and execute marketing plans to achieve business objectives and goals
Drive and participate in business and marketing plans and process. Leverage core marketing capabilities in the creation and refinement of marketing plans
Lead development and manage execution of DTC tactics to drive brand awareness, acquisition, and conversion initiatives through a variety of channels. Broadcast/media experience is required
Direct and manage projects including execution of marketing plans, initiatives and tasks. Deliver high-quality work product in a timely fashion (meets deadlines). Ensure that regulatory and compliance guidelines are followed
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives
Lead the creation, management and terms of the scope of the agency. Provide clear direction, and aid in oversight of all aspects of agency relations
Understand and leverage trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan
Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective brand positioning and key points of differentiation into the marketplace
Lead and manage direct teams and external partnerships with all vendors
Influence business leaders and effectively collaborate cross-functionally to deliver business results
Manages one direct report
Exhibits the AbbVie Ways of Working

Qualification

Marketing strategy developmentConsumer marketing experienceAgency managementPharmaceutical marketingProject managementAnalytical skillsStrategic marketing skillsLeadership skillsCommunication skillsInterpersonal skillsCollaboration skills

Required

Bachelor's Degree required
Proven marketing experience with increased proficiency in all marketing skills
Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority
Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, agency management etc. Broadcast experience required
Strong communication, presentation and interpersonal skills
Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Executes highly effective working team meetings with internal and external partners and is visibly inclusive and transparent
Works collaboratively and proactively, maintain a high degree of planning, coordination & project management skills, demonstrated ability to problem solve & resolve conflict with diplomacy
Strong analytical and strategic marketing skills
Experience working within matrix-based teams and project management

Preferred

At least 8 years of relevant experience with a successful track record in marketing
Prior experience in pharmaceutical or CPG marketing
Previous cross franchise/cross channel marketing experience preferred
Experience with Veeva preferred

Benefits

Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Short-term incentive programs

Company

AbbVie is a biopharmaceutical company focused on immunology, oncology, neuroscience, virology, and aesthetics. It is a sub-organization of AbbVie.

H1B Sponsorship

AbbVie has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (273)
2024 (190)
2023 (225)
2022 (284)
2021 (186)
2020 (186)

Funding

Current Stage
Public Company
Total Funding
$15B
2024-02-27Post Ipo Debt· $15B
2023-03-08Post Ipo Equity· $0.25M
2012-12-20IPO

Leadership Team

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Robert Michael
Chairman of the Board and Chief Executive Officer
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Micah Bregman
Vice President, Global Strategy and Pipeline, Allergan Aesthetics
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Company data provided by crunchbase