TalentoHC · 1 week ago
Web Content Producer
TalentoHC has partnered with a Miami-based company to hire an Ecommerce Content Producer. This role is responsible for building, launching, and optimizing promotional and personalized content across a high-traffic ecommerce website, blending hands-on production with collaboration across various teams.
Human ResourcesProfessional ServicesRecruiting
Responsibilities
Build and deploy front-end ecommerce content supporting promotions, sales campaigns, announcements, and brand initiatives
Execute personalization initiatives by developing audience segments, targeting rules, and decision logic informed by analytics and business priorities
Build and maintain onsite experiences using HTML, CSS, and JavaScript within content management and experimentation platforms
Translate creative mockups, wireframes, and concepts into accurate, high-quality front-end implementations
Maintain and optimize existing site content to ensure accuracy, performance, accessibility, and brand consistency
Manage multiple concurrent campaigns while meeting deadlines and quality standards
Conduct quality assurance testing across browsers, devices, and operating systems; troubleshoot issues independently or partner with technical teams as needed
Collaborate cross-functionally with marketing, brand, ecommerce, analytics, and technology teams to ensure alignment with brand guidelines, best practices, and compliance requirements
Ensure all onsite content and campaigns are properly tagged for reporting, analytics, and experimentation
Leverage insights from A/B testing, user behavior, and performance data to continuously improve onsite experiences
Support additional projects and initiatives as needed
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field, or equivalent practical experience
3+ years of experience in ecommerce content production, front-end web development, digital merchandising, or digital marketing
Strong working knowledge of HTML, CSS, and JavaScript
Hands-on experience with content management systems (CMS) and ecommerce or personalization platforms
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Strong attention to detail with excellent problem-solving and organizational skills
Comfortable collaborating with both technical and non-technical stakeholders
Ability to clearly communicate technical concepts to cross-functional partners
Preferred
Familiarity with CRM, marketing automation, personalization, or experimentation tools preferred
Experience supporting mobile-first or mobile commerce experiences is a plus