MSC Cruises · 15 hours ago
Social Media Management Specialist
Fort Lauderdale, FL
Full-time
Onsite
Mid Level
3+ years expMSC Cruises is looking for a Social Media Specialist to join its growing U.S. Social Media team. The Specialist will manage the social media content calendar, interact with the community daily, and work cross-functionally with both internal and external teams.
LeisureTourismTravel
No H1B
U.S. Citizen Only
Responsibilities
Agency Briefing: Brief external agencies and internal creative teams on social media assets, messaging, and creative requirements
Content Ideation: Assist in content ideation and creation for social media content that aligns with brand objectives
Content Calendar Management: Manage and maintain all content calendars ensuring content and copy has been optimized by channel
Asset Management and Auditing: Organize and maintain structured filing system for social media assets. Audit content for music edits to syndicate content across different channels
UGC Management: Monitor social media channels for compelling content, request content rights and incorporate secured UGC content into ongoing content calendar
Scheduling & Publishing: Use social media tools to schedule and publish content throughout all channels in alignment with social media calendar
YouTube Management: Manage and organize YouTube; Upload YouTube videos as requested for marketing needs, ensuring descriptions, thumbnails and viewing settings are accurately set
Tracking: Generate UTM tracking links for campaign performance tracking on social media
Community Management: Day-to-day community management of all MSC Cruises US social media channels – includes community interaction, social monitoring, influencer reposting
Trends: Stay updated with emerging social media trends, best practices, and platform updates
Qualification
Required
Bachelor's degree in Advertising, Marketing, or related field
3-4 years of social and community management experience, preferably at an agency or brand, working across key platforms including Instagram, Facebook, YouTube and TikTok
An ability to analyze qualitative social listening data and provide insights that drive overall social and community growth and product development as well as fuel creative/content optimizations
Experience working across cross-functional partners and agencies to create integrated campaigns and content that engages across social platforms
Strong collaborator and project manager with exceptional verbal and written communication skills
Ability to work under pressure and meet tight deadlines while managing multiple priorities
Knowledge of native social media business managers and different social platforms and tools such as: Emplifi, Sprout Social, Hootsuite
Must be up to date on latest social media trends and cultural moments
Must have an affinity for/be a daily user of TikTok
US Passport or US Permanent Resident
Company
MSC Cruises
MSC Cruises is the leader in the Mediterranean cruise market
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$6.94M2017-04-05Series Unknown· $6.94M
Leadership Team
A
Alfonso Piccirillo
Chief Financial Officer
Daniele Buonaiuto
Chief Information Officer
Recent News
The Orlando Sentinel
2026-01-17
Digital Journal
2025-12-16
Company data provided by crunchbase